Getting Contact Management Implementation Right Takes a Bit of Time

CRM Software, Email Marketing, Marketing Automation

You gotta love it when customers help you see your own business more clearly! I had an experience like that today.  This customer, we’ll call her Nicky, just joined her company as Director of Sales.  Prior to her arrival, there has been NO sales tracking,...

Tweet Tweet

Lead Generation, Marketing Automation, Sales Management

Alright!  Enough!  I’ve heard it over and over for the past year.  “You’ve got to Twitter!”   For those that don’t know already, Twitter.com is one of the hottest social media trends.  Basically, you put in short...

You Can’t Automate What You Don’t Understand

CRM Software, Email Marketing, Marketing Automation, Sales Management

I’ve often said that business owners and sales managers that go looking for contact management and sales automation solutions for the first time are having a knee-jerk reaction to a fundamental sales problem.  Somethings going wrong with sales – its not...

Marketing Opportunities are Passing You By

Email Marketing, Lead Generation, Marketing Automation

With the release of “ACT and Outlook are Holding You Back”, I’ve had the opportunity to talk with lots of business owners struggling with their contact management system.  There’s a common theme among them that has me scratching my head…...

ACT! and Outlook are Holding Your Business Back

Email Marketing, Lead Generation, Marketing Automation

You’re a small business.  You’re lean and mean.  You can make your competition look like a bunch of chumps! Except… ACT! and Outlook are holding your business back from being everything that it can. We’ve just posted a new report that includes:...

Forgetting your follow ups is sinking your ship

Marketing Automation, Sales Management

Another great article by Daniel Sitter!   This one about how frequently the flaw in your sales process is that you’re just not following up.   I can tell you from my point of view, as the CEO of a contact management service, that its true. In 2008, just...
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