Website Review – The best website designs don’t magically hit someone during a moment of inspiration. Instead, they’re the result of consistent improvement. When a company wonders why their website isn’t performing as well as they’d like, it’s likely because they paid to have it designed and then didn’t pay attention to it again until now.
Since active involvement is crucial if you want your website to reach its full potential, one of the best things you can do is conduct website reviews on a regular basis. Depending on your business, the right interval for these reviews may be every six weeks or three months. While the review interval may vary from business to business, what won’t vary is the importance of consistency and understanding what these reviews need to accomplish.
If you’re worried that website reviews are going to turn into meetings that drain everyone’s energy and clog their schedule, you’ll be glad to know that’s not the case at all. Instead, the goal of the reviews is to come up with actionable tasks that can significantly increase website performance. In order to do this, you need to know what questions to ask. That’s why the following five are such a good starting point. As you look at your homepage, you need to ask if it:
Identifies Pain Points
Whether your business is based around products or services, what you offer makes life easier for your customers. In order to convert visitors into customers, you need to show them how your business can make their life easier. One of the most effective ways to do this is by clearly defining the problems your products or services solve. Once people know what your business can do for them, their interest will quickly increase.
Offers Solutions
This ties into the first question that you need to ask. Not only do you need to show visitors that you’re aware of the problems they’re facing, but you need to prove that your product or service can solve these problems for them.
Provides More Information
In most cases, you don’t want to bombard visitors with every piece of information possible on the initial landing page. However, you do want to make it easy for them to access this information. When you’re reviewing your site, make sure that the most interested visitors are only a click away from getting all the information that they could possibly want.
Collects Email Addresses
A lot of prospect aren’t going to buy right away. As a result, your site needs to have at least one enticing way to collect their email addresses. In addition to likely giving something away for free, your review should focus on ensuring that it’s dead simple for people to submit their email address.
Allows Visitors to Easily Contact You
Regardless of how great your landing page and site are, many visitors are still going to have questions. To avoid losing customers because people can’t get their questions answered, be sure that anyone who wants to contact you can do so without any hassles.