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SugarCRM Cost

SugarCRM does not include email marketing or marketing automation capabilities.  There are a number of applications that can be “added-on” to SugarCRM but, there are additional costs and most importantly, you’ll need to move information back and forth between SugarCRM and the marketing systems you choose.  In order to enable real-time response to customers engaging in your marketing messages, someone on your team will need to spend at least 15 to 20 hours per week maintaining things.

Sugar CRM Ultimate for 10 Users: 18000
Act-On or Marketo: 7200
CRM Implementation and Training: 8495
Marketing Content Strategy and Creative 4000
$37,695

Salesforce Cost Calculations

Salesforce does not include email marketing or marketing automation without also subscribing to their Marketing Cloud or ExactTarget service.  Of course, this is an additional cost and does require additional maintenance and moving information back and forth.  Also, same day support response is what Salesforce calls Premium Support and that’s only included in their more expensive options.  You’ll need to train someone on your staff to a pretty high level to maintain the whole system internally.  If not, you’ll need an outside consultant to help set everything up and then stay involved to maintain and update things.

Salesforce Unlimited for 10 Users: 30000
Exact Target: 15000
CRM Implementation and Training: 9500
Marketing Content Strategy and Creative 4000
$58,500

Zoho Cost Calculations

Zoho has add-ons for email marketing and marketing automation but, they’re additional costs and complexity.  Zoho doesn’t offer same day guaranteed support so, you’ll need a consultant or you’ll need someone on your staff to spend a month or two getting deeply educated on how to keep things humming for you if you’re going to have your revenue pipeline depending on the system.

Zoro CRM Enterprise for 10 Users: 4200
Act-On or Marketo: 7200
CRM Implementation and Training: 8495
Marketing Content Strategy and Creative 4000
$23,895

Infusionsoft Cost Calculations

Infusionsoft requires consulting help to get customized and configured for your team.  In particular for sales teams, the CRM capabilities and sales management capabilities typically need some attention.  Customers tell us that Infusionsoft requires a tremendous amount of internal staff time to maintain.  You’ll need to allocate at least 1/3 of a team member’s time to performing these tasks and that costs $$$.

Infusionsoft Team for 10 Users: 7188
Implementation and Training: 4000
Internal Staff to Maintain: 15000
Marketing Content Strategy and Creative 4000
$30,188

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