Yes, it really can AND the great news is that it’s easy! Read on for a simple tip you can implement today! Are sales people cutting profits by using price discounts to win business? When sales people fail to differentiate themselves or their products from competitors, there’s no alternative available to win business. Simple CRM … Continue reading
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4 Key Benefits of Email Marketing for Salespeople
In many businesses, the roles of marketing and sales teams are rigidly defined—and quite limited. Marketers in these businesses have the job of generating and nurturing leads, these businesses contend; salespeople run with those leads, hoping in many instances that they’re sales-ready, and that they’ll respond to requests for meetings and sales pitches. The problem … Continue reading
The Question Isn’t Why Your Sales Team Should be Email Marketing…but How?
Do you know how many people use email? You probably don’t have an exact number but you know the answer is, everyone, right? The question isn’t why you should be addressing (literally!) email marketing but if you are – and if not, why not? Email Marketing for Sales Facts Just to get the obvious out of the way, … Continue reading
Is Your Online CRM just a Rolodex in the Cloud?
You’ve signed up for a fancy new cloud-based online CRM. This new system will help you manage sales like nobody’s business, keep up with every last lead, and boost your customer service. There’s just one problem. It hasn’t worked out that way. Instead of the super-efficient system you imagined, your cloud is a mess. It’s … Continue reading
Simple Strategy for Creating Ongoing Email Campaigns
Email campaigns can create a lot of interest and business regarding your products or services. However, for small to medium size businesses that don’t have professional design or copy writing talents on staff, crafting well designed and written emails can be a daunting task. Knowing where to insert your information, what to use as a subject … Continue reading
Lead Generation Investments are Wasted without Lead Management
Businesses place their trust in marketing professionals for whatever they see as the “sticking point” of their efforts to generate more sales. For instance, lead generation investments assume that there will be a commensurate lead generation ROI that is directly attributed to that expense on marketing. However, one of the most important realizations that a business can … Continue reading
Four Tips for Creating Successful Lead Nurturing Emails
Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, small businesses have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for … Continue reading
Don’t Wait – Start Measuring Sales Behavior ASAP!
Have you ever noticed the high rate of turnover in the sales industry? That isn’t customer turnover rates we are talking about, this is employee turnover rates we are discussing. All you have to do is hop on any job search site and you will immediately notice all the sales-related position openings. Do you know … Continue reading
Using CRM to Find and Hire the Right Salesperson
Every business must know what they need from each salesperson and they need to know how to find the people who can deliver those results. Using CRM can help you accomplish all of the above and more, primarily by removing the guesswork. What Does Your Business Need? It is not only impossible but also quite … Continue reading
The Content Newsletter is Not Lead Nurturing
Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new clients. In fact, the newsletter often becomes a vanity … Continue reading