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5 Smart Strategies to Make Sure Your First Sale Isn’t Your Last

Automated CRM

Here’s something to think about:  the goal of your marketing and sales teams isn’t to make sales—it’s to create loyal customers (“brand advocates,” as some would have it).  Why?  Because if yours is like most businesses, about 80% of your sales come from just 20% of your customers (the so-called “80/20 rule“)—your best customers, the … Continue reading

4 Reasons Why You Should Automate Lead Nurturing

Lead Nurturing

Lead nurturing is an important part of the sales and marketing process. When done properly, lead nurturing can help your company send the right content like tailored marketing messages to leads at the right time based on their individual preferences and level of engagement. Before the internet and CRM tools, it was a full time job to … Continue reading

A Recipe for Disaster: Do It Yourself CRM Set Up

do-it-yourself-crm

You’ve ordered the new software and have given your IT people the orders to prepare for the implementation of the new CRM system, so everything is ready – right? Maybe not… CRM is Not Designed for DIY It isn’t that CRM software isn’t worthwhile or that establishing an effective CRM system won’t pay dividends, it … Continue reading

CRM Grows Profits by Building Deeper Relationships

Yes, it really can AND the great news is that it’s easy!  Read on for a simple tip you can implement today! Are sales people cutting profits by using price discounts to win business? When sales people fail to differentiate themselves or their products from competitors, there’s no alternative available to win business.  Simple CRM … Continue reading

4 Key Benefits of Email Marketing for Salespeople

email-marketing-benefits

In many businesses, the roles of marketing and sales teams are rigidly defined—and quite limited.  Marketers in these businesses have the job of generating and nurturing leads, these businesses contend; salespeople run with those leads, hoping in many instances that they’re sales-ready, and that they’ll respond to requests for meetings and sales pitches. The problem … Continue reading

The Question Isn’t Why Your Sales Team Should be Email Marketing…but How?

sales-team-meeting

Do you know how many people use email? You probably don’t have an exact number but you know the answer is, everyone, right? The question isn’t why you should be addressing (literally!) email marketing but if you are – and if not, why not? Email Marketing for Sales Facts Just to get the obvious out of the way, … Continue reading

Is Your Online CRM just a Rolodex in the Cloud?

Online CRM Rolodex in Cloud

You’ve signed up for a fancy new cloud-based online CRM. This new system will help you manage sales like nobody’s business, keep up with every last lead, and boost your customer service. There’s just one problem. It hasn’t worked out that way. Instead of the super-efficient system you imagined, your cloud is a mess. It’s … Continue reading

Simple Strategy for Creating Ongoing Email Campaigns

email-marketing

Email campaigns can create a lot of interest and business regarding your products or services. However, for small to medium size businesses that don’t have professional design or copy writing talents on staff, crafting well designed and written emails can be a daunting task. Knowing where to insert your information, what to use as a subject … Continue reading

Lead Generation Investments are Wasted without Lead Management

Lead Generation ROI

Businesses place their trust in marketing professionals for whatever they see as the “sticking point” of their efforts to generate more sales. For instance, lead generation investments assume that there will be a commensurate lead generation ROI that is directly attributed to that expense on marketing. However, one of the most important realizations that a business can … Continue reading

Four Tips for Creating Successful Lead Nurturing Emails

Lead Nurturing Emails

Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, small businesses have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for … Continue reading

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