Automating New Lead - Lead generation is a huge part of the marketing and sales process, and yet, based on lead response time studies, as many as 71% of these leads are wasted. The biggest reason these leads "spoil" is because they are not acted upon...
Here's something to think about: the goal of your marketing and sales teams isn't to make sales—it's to create loyal customers ("brand advocates," as some would have it). Why? Because if yours is like most businesses, about 80% of your sales come...
Lead nurturing is an important part of the sales and marketing process. When done properly with lead management software, it can help your company send the right content. More so, you can send tailored marketing messages to leads at the right time based...
You've ordered the new software and have given your IT people the orders to prepare for the implementation of the new CRM system, so everything is ready - right? Maybe not... CRM is Not Designed for DIY It isn't that CRM software isn't worthwhile or that...
CRM Grows Profits - Yes, it really can AND the great news is that it's easy! Read on for a simple tip you can implement today! Are sales people cutting profits by using price discounts to win business? When sales people fail to differentiate themselves or their...
In many businesses, the roles of marketing and sales teams are rigidly defined—and quite limited. Marketers in these businesses have the job of generating and nurturing leads, these businesses contend; salespeople run with those leads, hoping in many...
Do you know how many people use email? You probably don't have an exact number but you know the answer is, everyone, right? The question isn't why you should be addressing (literally!) email marketing but if you are - and if not, why not? Email...
You've signed up for a fancy new cloud-based online CRM software. This new system will help you manage sales like nobody's business, keep up with every last lead, and boost your customer service. There's just one problem. It hasn't worked out that way. Instead of...
Email campaigns can create a lot of interest and business regarding your products or services. However, for small to medium size businesses that don't have professional design or copy writing talents on staff, crafting well designed and written emails can be a...
Businesses place their trust in marketing professionals for whatever they see as the "sticking point" of their efforts to generate more sales. One of the most important realizations that a business can make is that lead generation investments are useful. However,...
