Featured Blog Posts

Using CRM to Find and Hire the Right Salesperson

Every business must know what they need from each salesperson and they need to know how to find the people who can deliver those results. Using CRM can help you accomplish all of the above and more, primarily by removing the guesswork. What Does Your Business Need?...

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Using CRM to Find and Hire the Right Salesperson

The Content Newsletter is Not Lead Nurturing

Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining...

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The Content Newsletter is Not Lead Nurturing

Keep the Conversation Going

Can you hear a pin drop when you stop talking in meetings with customers?  How can you get the customer engaged in a meaningful conversation and keep it going? Watch this short video by Sales and Marketing strategist, Steve Yastrow: Customers are so busy that it’s...

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Focus the Conversation on the Customer

Talking about yourself and your products in customer conversations?  Explaining how great your products and services are?  Is it working? If not, watch this short video by Sales and Marketing strategist, Steve Yastrow: Learning about each customer’s unique needs...

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What’s the Goal of your First Meeting?

You’ve got an appointment!  Now, what’s the goal for the meeting?  Spoiler Alert:  It’s not to close the deal! If you’re monologuing at customers and walking away disappointed, watch this short video by Sales and Marketing strategist, Steve Yastrow: The real goal...

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A Sale is the Result of a Great Conversation

Not closing enough deals?  Maybe you’re talking too much. Watch this short video by Sales and Marketing strategist, Steve Yastrow: It’s not the smooth talk or the dazzling presentation you’ve delivered that get the order.  Sales happen when customers make their own...

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