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Sales Training and CRM Go Hand in Hand for Success

Sales Training ROI grows with CRM

There are plenty of old-school techniques for training your sales team that rely on outdated methods of reaching the customer. In a technologically connected era, sales teams must combine the strengths of in-person sales (if such sales even happen in your industry) with the essential skills of managing client relationships online. Management of businesses need … Continue reading

Email Lead Nurturing by the Numbers: The Secret is In the Math

Email Lead Nurturing by the numbers

Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy.” Like any tool, half of the job is figuring out how to … Continue reading

Avoiding the #1 Lead Management Mistake

Lead Management Mistakes

Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the #1 Lead Management mistake, much of that effort is immediately lost. This simple mistake can cause lost productivity, loss of revenue, and bad information to feedback into the company … Continue reading

Make 2018 the Year Your Lead Management is a Top Priority

Lead Management - Marketing Priorities for 2018

A new year is a time to make changes, notice what isn’t working and take the time to begin a great habit for the rest of the year. When it comes to marketing, one place that many companies fall short is within lead management. Of course businesses are working hard to get leads for their … Continue reading

The Golden Rules of Lead Response

The golden rule of Lead Response

Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead … Continue reading

Is Your CRM Ready for 2018? 5 Features Every CRM Should Have

CRM Features drive customer conversations

If your sales reps aren’t closing sales because they don’t have the customer data they need to personalize their communications, your business could be in trouble.  If your customer service reps don’t have a history of every contact customers have had in front of them, those customers will conclude you don’t care about them, and … Continue reading

Salespeople are the Difference Between Sales Managers that Suck and the Superstars

salespeople and sales management

The position of sales manager can be extremely rewarding or absolutely awful. While the truth is, much of your success depends on your team of salespeople, sales managers have more control over their success and failure than most might imagine. When things go well, they have a tendency in the sales arena to go very well. The … Continue reading

Process for Reaching 2018 Sales Goals

woman-celebrating-sales-goals

It’s the end of the year and already time to begin planning for 2018. Reaching all of your sales goals will be as difficult as always. With continued changes in technology and consumer behavior, sales teams must adapt and learn to win. They must establish a process and adopt new tools. There are a few … Continue reading

4 Common Lead Nurturing Mistakes That Undermine Your Digital Marketing

Lead Nurturing Mistakes

According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of the leads they generate never result in sales. The takeaway:  marketers tend to pay far more attention to lead generation than to actually moving those leads through the sales funnel … Continue reading

Want to Build Relationships with Your Sales Process? Have Conversations

Drive Conversations with Sales Process

Want to Build Relationships With Your Sales Process? Have Conversations Most businesses are only focused on building leads and repeat customers. While these are the ultimate goals of your sales process, thinking only in these terms won’t help you develop loyal customers or improve your brand image. If you aren’t working actively to build relationships … Continue reading

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