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Successful Email Marketing: Optimizing Your First Email Campaigns

email campaigns

Email Campaigns Email campaigns can be a great way for you to introduce your company and promote products or services. When you’re getting ready to send your first email campaign, especially if you have had no prior contact with the mailing list, you need to be sure you focus on optimization. It will allow you … Continue reading

Hidden Costs of CRM Support: The Advantage of a High-Support CRM

CRM Support

When shopping for a CRM, the costs associated with various aspects of a software package might initially make the numbers look odd. Why, after all, would you spring for Premium CRM Support when a cheaper option was available? The truth is that customer relationship management requires knowledgeable users, so this support feature must be paid for, even if you … Continue reading

4 Essential Perks That Come With CRM Customization

CRM Customization

CRM Customization – The lead-to-sale process varies from business to business because companies do not necessarily operate in the same way. While standard, general-purpose CRMs are easy to implement right away, they force organizations to align their processes with generic, default system features, rather than the solutions mapping onto the business’ way of doing things … Continue reading

Why Automating Your Lead Response Helps Everyone

lead response automation

Does lead response automation sound counterintuitive? If so, keep reading. Businesses are constantly encouraged to personalize and customize for consumers. Although the amount of automation technology available today has skyrocketed, you’re not alone if you’ve been hesitant to automate, especially when it comes to customer relations. Yet contrary to popular belief, automation isn’t just about … Continue reading

Take the Lead and Automate Customer Engagement

automate customer engagement

Automate Customer Engagement – There is a great parity in the market today – in every industry. This could arguably be the single greatest impact of technology and the internet on the world of business. No longer are the leading businesses most commonly defined by a ground-breaking product or a unique service that only they can offer. … Continue reading

Why you Must Automate Lost Client Processes

automate lost client

Automate Lost Client – When a client leaves, it may be disheartening in the moment, but there is no reason to believe they will not be back ever. If you’ve noticed that a regular customer has stopped ordering, says they are ordering from your competitor, or has canceled a subscription, now is the time to … Continue reading

Why You Must Use Process Automation When On-Boarding New Clients

process automation

Process Automation – It’s getting harder and harder to sign new clients. You go through a lot of time, money, and energy to onboard them and you want to do everything you can not to lose them. There are a few steps that you want to follow – and much of this can be automated. … Continue reading

Automating New Lead Response Is Necessary for Consistent Success

new lead response

Automating New Lead – Lead generation is a huge part of the marketing and sales process, and yet, based on lead response time studies, as many as 71% of these leads are wasted. The biggest reason these leads “spoil” is because they are not acted upon immediately. Even 30 minutes without contact can mean the leads … Continue reading

5 Smart Strategies to Make Sure Your First Sale Isn’t Your Last

Automated CRM

Here’s something to think about:  the goal of your marketing and sales teams isn’t to make sales—it’s to create loyal customers (“brand advocates,” as some would have it).  Why?  Because if yours is like most businesses, about 80% of your sales come from just 20% of your customers (the so-called “80/20 rule“)—your best customers, the … Continue reading

4 Reasons Why You Should Automate Lead Nurturing

Lead Nurturing

Lead nurturing is an important part of the sales and marketing process. When done properly, lead nurturing can help your company send the right content like tailored marketing messages to leads at the right time based on their individual preferences and level of engagement. Before the internet and CRM tools, it was a full time job to … Continue reading

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