I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank. We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably. Listen to the audio...
How to communicate what your products and services do for your customers, get their attention and understand their needs, with Michael Halper, author of “The Cold Calling Equation” - You'll learn... Communicating your Value Proposition Understanding your Customer's...
Each year, the question remains the same: “What changes does this year hold for email marketing?” The answer continues to evolve as technology changes and improves at a fast pace. However, one thing remains certain: the use of email marketing is an essential...
If you could qualify sales leads and spend 100% of your time talking to only highly qualified prospects that have a need to purchase your product and service, would it make your job easier? If you also knew they had the interest, authority, and budget to purchase...
Diagnose the pain of your buyer prospects to discover the best remedy for them and increase your own sales efficiency and improve your sales process. The ability to gather and manage information around prospect’s needs is vital to work with buyers who are ready to...
Developing trust-based relationships with your prospects is a highly effective way to increase sales. You may be skeptical about how an email strategy can deliver sales. These are the reasons you may doubt the effectiveness: Your own inbox is overflowing…so you...
Clients ask how I came to work for a Houston based company while living in the small Georgia town of Athens. Here’s my story: My first exposure to the SalesNexus CRM program I was the SalesNexus CRM administrator for the University of Georgia Conference Center and...
There are many potential barriers to CRM success. Here we discuss the top five that you should have on your radar if you are considering adding or switching CRM software providers. Choosing the right Customer Relationship Management software provider is an...
The reason why so many companies are having great success with CRM solutions is that it creates an atmosphere of courtship that can lead to trust. You may remember the days…not so long ago…when good sales people could make a cold call to a prospective buyer and...
One of the often overlooked benefits of CRM is communicating the desire for relationship with our customers. In the past, making a sale has been based on competition for the quick sale. That is clearly a masculine activity. The single purpose of making the sale has...