Featured Blog Posts

The Customer Is Always Right

It does not take working years and years in retail to come across this age old saying or to understand its meaning. “The customer is always right.” Period. It goes right along with the law of being innocent until proven guilty. The greater majority of your...

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What is Permission Based Marketing?

Permission Based Marketing Uncovered If you're a marketer, permission based marketing should be a well-understood and applied practice. However, for those just getting into marketing, gaining a basic understanding of what permission based marketing is and what it...

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what is permission based marketing

When To Send Email Marketing Campaigns

Determining the Best Day and Frequency to Send your Email Marketing Campaign The two biggest questions email marketers who are just getting started ask are how often to send emails and when to send email campaigns.  These are important questions to answer because...

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Writing Good Email Subject Lines

How to Write Email Subject Lines That Get Opened One of the most common email marketing questions is, "How should I write my email subject lines so that more recipients will open my emails?" It’s widely known that the email subject line is the gateway to the...

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Writing Good Email Subject Lines

How to Improve Email Marketing Open Rates

Steps To Improve Email Marketing Open Rates There are three steps to improving email marketing open rates.  First, you have to get past the spam filters that block so many emails.  Second, you have to use great marketing creativity to develop strong subject lines. ...

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How To Build An Effective Email Marketing List

Keys to Building an Effective Email Marketing List Email marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good list isn’t as easy as it...

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