5 Reasons Your CRM is Failing

Instead of giving you a leg up against your competitors, is your CRM actually holding you back? If you feel like your CRM is letting your company down, here are five of the most common reasons why this may be happening:   You Don’t Have Strategic Goals in Place   A quality CRM can unlock … Continue reading

SalesNexus CEO, Craig Klein, appears on Small Business Talk Radio

Last week, on Thursday, August 25th, 2011, I was honored to appear with John Cruise, host of Small Business Talk Radio here in Houston! Online CRM and Email Marketing can help small and medium sized sales teams was very in depth. To hear the broadcast – click here – SalesNexus CEO Appears on Small Business … Continue reading

How Can Your Company Start Producing Useful Content?

In my last post, I mentioned your email marketing efforts will almost always be more successful when you offer value to your recipients.   In the comments, Chris Help backed up this point. He said “On the other hand, if someone sends out emails with USEFUL CONTENT, and eventually tries to sell me a related … Continue reading

How to Increase Profits With Smart Email Marketing

  Is targeted email marketing profitable?   Yes.   How profitable?   Recent research shows “B2C marketers report an average 256% ROI” from email marketing.   No, that’s not a typo. It does say a two hundred and fifty-six percent ROI.   How can your business achiieve this level of success?   Simple; all you … Continue reading

Ensure Your Company’s Success by Empowering Your Sales Team

Many companies make a big mistake when it comes to the way they handle sales. Although they take the time and energy necessary to hire top notch sales talent, they cripple these people’s ability to do well by not giving them the right tools. What’s good for a company’s sales team is good for the … Continue reading

5 Ways to Sell More by Getting Organized

This article has been selected for DeFinis Communications’ “Sales Coaching: Top Tips for Increased Productivity” Blog Carnival. You can enjoy even more posts from other exceptional bloggers at their website.   The most valuable asset a sales person has is time.  Seasoned sales pros are adept at focusing their time on the right opportunities at … Continue reading

SalesNexus CRM Competes in CRM Idol Competition!

Have you heard about the CRM Idol Competition?   It’s a take off on the American Idol theme but, for CRM companies.  Paul Greenberg and a team of CRM industry insiders have launched the competition for 40 “small” CRM companies in the US.  Small means the competitors have to be under $12m in annual revenue … Continue reading

Return on Investment (ROI) for Sales People

I’m a big fan of the concept of sales people qualifying prospect thoroughly early in the sales process so that they can conserve their most precious resource, their time.     The sales person invests his time in prospects hoping the return will be a sale and the resulting commission.  The art of qualifying prospects … Continue reading

Who’s Leads Are They Anyway?

If you’re a sales and marketing professional and you’re not following the discussions in sales and marketing related groups on LinkedIn, you should be.   There are thousands of seasoned pro there to chime in and lend their experience to whatever is keeping you up at night.   I recently spoke with a client that … Continue reading

Are Sales People Email Marketers?

A simple question with a seemingly simple answer…  Email Marketing is for the Marketing Department, not the Sales Team!   Well yes, except for a couple of details…   1)      In many small businesses, there is no Marketing Department 2)      In the course of communicating with leads, prospects and customers, sales people probably send out … Continue reading