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What is a relational database management system and why is it important for your business? – Part 2

The following is Part 2 of  “What is a relational database management system and why is it important for your business?”. Read Part 1 Here. This is Part 2 of our article on how a relational database management system is a key ingredient for growing your business.  Yes, it’s true.  The following are 3 ways a … Continue reading

What is a relational database management system and why is it important for your business?

Relational database management system is defined as:   an electronic database comprising multiple files of related information, usually stored in tables of rows (records) and columns (fields), and allowing a link to be established between separate files that have a matching field, so that the two files can be queried simultaneously by the user.   … Continue reading

Is Your Business Ready for a Contact Management Software Solution? – Part 2

The following is Part 2 of    “Is Your Business Ready for a Contact Management Software Solution”.   Read Part 1 Here. Organizing prospect and customer information in contact management software is important.  Each individual sales person within your organization can be more effective and more productive by using contact software to organize their information. … Continue reading

Is your business ready for a contact software solution?

You may believe that you already have contact software working for you.  Do your sales people use Outlook to store customer and prospect information? Or, maybe some sales people use Outlook, some use their iPhones or other smartphones and then you have all paying customers in your accounting system.  If that’s close to reality for … Continue reading

Software CRM vs. Online CRM – The Pros and Cons – Part 2

The following is Part 2 of  “Software CRM vs. Online CRM – The Pros and Cons”.  Read  Part 1 here. Both software CRM and online CRM solutions offer a wide variety of features and capabilities unique to each individual vendor.  However, the economic and strategic trade-offs are similar for locally installed software CRMs versus hosted, … Continue reading

Software CRM vs. Online CRM – The Pros and Cons

Would a software CRM or an online CRM be the best answer for your business?   If better customer relation management is an objective, once you begin your search for a solution, you’ll find many options and the choices can be overwhelming. Of course, there are many options related to capabilities and features. However, just … Continue reading

CRM 4.0 – 3 New Quick Start Programs

SalesNexus announces 3 new Quick Start Programs, the most affordable implementation services in the online CRM world.  All subscriptions include a SalesNexus CRM 4.0 step Quick Start Program at no additional charge.   SalesNexus CRM 6.0 and 16.0 step programs are also available.  Most online CRM vendors rely on partners, value added resellers and consultants … Continue reading

Does Customer Relationship Management Involve Looking Inside Their Brain?

Customer Relationship Management – FastCompany recently published an article on the use of Neuromarketing in the recent mid-term elections.  The article points to Neuromarketing as a potent force in the GOP’s success this November. As it happens, I was privileged to attend a talk by Patrick Renvoise, author of “Neuromarketing, Understanding the Buy Buttons in … Continue reading

3 Ways to Profit from Customer Relation Management Software on Day 1

CRM or Customer Relation Management Software is a broad category of business automation technology that can mean many things to different sized businesses.   For instance, for a global corporation with a 500 person call center, Customer Relation Management Software means a system that allows the person you talk to when calling for customer service … Continue reading

Can Management Customers be Targeted More Effectively Using a CRM?

We all know that different customers demand different sales approaches. Can management customers be targeted more effectively using a CRM to enforce and automate the correct sales approach?   First, let’s identify the types of customers in the typical B2B complex sale:   • Management customer – decision makers and executive influencers. Those who have … Continue reading

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