Email campaigns can create a lot of interest and business regarding your products or services. However, for small to medium size businesses that don’t have professional design or copy writing talents on staff, crafting well designed and written emails can be a daunting task. Knowing where to insert your information, what to use as a subject … Continue reading
Businesses place their trust in marketing professionals for whatever they see as the “sticking point” of their efforts to generate more sales. For instance, lead generation investments assume that there will be a commensurate lead generation ROI that is directly attributed to that expense on marketing. However, one of the most important realizations that a business can … Continue reading
Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, small businesses have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for … Continue reading
Have you ever noticed the high rate of turnover in the sales industry? That isn’t customer turnover rates we are talking about, this is employee turnover rates we are discussing. All you have to do is hop on any job search site and you will immediately notice all the sales-related position openings. Do you know … Continue reading
Every business must know what they need from each salesperson and they need to know how to find the people who can deliver those results. Using CRM can help you accomplish all of the above and more, primarily by removing the guesswork. What Does Your Business Need? It is not only impossible but also quite … Continue reading
Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new clients. In fact, the newsletter often becomes a vanity … Continue reading
Can you hear a pin drop when you stop talking in meetings with customers? How can you get the customer engaged in a meaningful conversation and keep it going? Watch this short video by Sales and Marketing strategist, Steve Yastrow: Customers are so busy that it’s difficult to get and keep their attention. Personalizing your … Continue reading
Talking about yourself and your products in customer conversations? Explaining how great your products and services are? Is it working? If not, watch this short video by Sales and Marketing strategist, Steve Yastrow: Learning about each customer’s unique needs allows salespeople to communicate the value their products and services in the context of exactly how … Continue reading
You’ve got an appointment! Now, what’s the goal for the meeting? Spoiler Alert: It’s not to close the deal! If you’re monologuing at customers and walking away disappointed, watch this short video by Sales and Marketing strategist, Steve Yastrow: The real goal of the meeting is to build the relationship with the customer. Three things … Continue reading
Not closing enough deals? Maybe you’re talking too much. Watch this short video by Sales and Marketing strategist, Steve Yastrow: It’s not the smooth talk or the dazzling presentation you’ve delivered that get the order. Sales happen when customers make their own decisions to part with their money and invite you to be one of … Continue reading