Automate Lost Client – When a client leaves, it may be disheartening in the moment, but there is no reason to believe they will not be back ever. If you’ve noticed that a regular customer has stopped ordering, says they are ordering from your competitor, or has canceled a subscription, now is the time to … Continue reading
Process Automation – It’s getting harder and harder to sign new clients. You go through a lot of time, money, and energy to onboard them and you want to do everything you can not to lose them. There are a few steps that you want to follow – and much of this can be automated. … Continue reading
Automating New Lead – Lead generation is a huge part of the marketing and sales process, and yet, based on lead response time studies, as many as 71% of these leads are wasted. The biggest reason these leads “spoil” is because they are not acted upon immediately. Even 30 minutes without contact can mean the leads … Continue reading
Here’s something to think about: the goal of your marketing and sales teams isn’t to make sales—it’s to create loyal customers (“brand advocates,” as some would have it). Why? Because if yours is like most businesses, about 80% of your sales come from just 20% of your customers (the so-called “80/20 rule“)—your best customers, the … Continue reading
Lead nurturing is an important part of the sales and marketing process. When done properly, lead nurturing can help your company send the right content like tailored marketing messages to leads at the right time based on their individual preferences and level of engagement. Before the internet and CRM tools, it was a full time job to … Continue reading
You’ve ordered the new software and have given your IT people the orders to prepare for the implementation of the new CRM system, so everything is ready – right? Maybe not… CRM is Not Designed for DIY It isn’t that CRM software isn’t worthwhile or that establishing an effective CRM system won’t pay dividends, it … Continue reading
CRM Grows Profits – Yes, it really can AND the great news is that it’s easy! Read on for a simple tip you can implement today! Are sales people cutting profits by using price discounts to win business? When sales people fail to differentiate themselves or their products from competitors, there’s no alternative available to … Continue reading
In many businesses, the roles of marketing and sales teams are rigidly defined—and quite limited. Marketers in these businesses have the job of generating and nurturing leads, these businesses contend; salespeople run with those leads, hoping in many instances that they’re sales-ready, and that they’ll respond to requests for meetings and sales pitches. The problem … Continue reading
Do you know how many people use email? You probably don’t have an exact number but you know the answer is, everyone, right? The question isn’t why you should be addressing (literally!) email marketing but if you are – and if not, why not? Email Marketing for Sales Facts Just to get the obvious out of the way, … Continue reading
You’ve signed up for a fancy new cloud-based online CRM. This new system will help you manage sales like nobody’s business, keep up with every last lead, and boost your customer service. There’s just one problem. It hasn’t worked out that way. Instead of the super-efficient system you imagined, your cloud is a mess. It’s … Continue reading