Marketing and CRM? Yes, It Makes Sense. (Part 1 of 4)

Over the next few weeks, I will be sharing my thoughts and experiences on how a marketing person or team could benefit by using a centralized online Marketing CRM. We will start to explore a few topics from the Marketing standpoint and how to integrate your marketing plans into a traditional sales based CRM.   •Data Segmentation – … Continue reading

6 Reasons to Upgrade to Online CRM

Why Should You Switch to Online CRM?   •Real Time CRM Access Anywhere •Instantaneous CRM Collaboration enables Customer Service •Security and Protection of CRM Customer Information •Low Cost of CRM Maintenance •Partnership with CRM Experts •State of the Art CRM Marketing Capabilities   Download Report Now and See Why Online CRM is better than Software … Continue reading

Marketing and CRM? Yes, It Makes Sense. (4 Part Series)

When most people think about a contact relationship management (CRM) system they think about sales and sales automation. However, there is another department in every organization that really should be using a CRM just as much or more than the sales team – Marketing.   Over the next few weeks, I will be sharing my thoughts and experiences on how … Continue reading

Creating a 1 Page Marketing Plan for 2011

Just wanted to share the webinar SalesNexus hosted for our online CRM customers.  SalesNexus’ lead management capabilities are essential for identifying what’s working and what’s not.   John Fox makes Lead Management easy   John Fox, of Venture Marketing, gave us all a powerful road map to identifying the most valuable opportunities and building a … Continue reading

Search Marketing and Lead Management vs. Sales Prospecting

The old school sales prospecting approach to generating leads appears to be out of fashion, especially if you read about marketing and selling online.  Every blog and webinar you can find will tell you that investing in search marketing, a good website built for conversions and lead management systems are the future. 80% of businesses … Continue reading

The Death of a Stereotype of a Salesman

When’s the last time you thought of Willy Loman?  You know, the tragic figure in the Arthur Miller play, Death of a Salesman, that we all studied in grade school….?   For millions of American children, Willy was the first impression we had of a sales person.  I found a couple of character studies of … Continue reading

Should your sales people spend time on LinkedIn ?

If you run a business or manage a B2B sales team, then you’ve asked the question of yourself.  Maybe you have one or two sales people that like to spend time on various social media sites and tell you they’re “prospecting”. If you’ve managed sales people for any length of time, then your instincts will … Continue reading

Turn off your mind and turn on your Online CRM

Online CRM Can be Your Success Tool….   Yes, that’s right, my claim in this article is that your business management software or online CRM (Customer Relationship Management) can be the key to success in 2011! Seriously, where I’m coming from is that most people and certainly sales people have negative or self limiting thoughts … Continue reading

Parallel Universes – Has Everything Changed for Sellers?

It seems that I live simultaneously in two worlds…  As the CEO of an online CRM provider, I’ve made it my mission to stay on the bleeding edge of marketing and sales trends, techniques and best practices. I’ve blogged for a few years and written a few e-books on sales automation, sales management, web crm … Continue reading

What is a relational database management system and why is it important for your business? – Part 2

The following is Part 2 of  “What is a relational database management system and why is it important for your business?”. Read Part 1 Here. This is Part 2 of our article on how a relational database management system is a key ingredient for growing your business.  Yes, it’s true.  The following are 3 ways a … Continue reading