Software CRM vs. Online CRM – The Pros and Cons

Would a software CRM or an online CRM be the best answer for your business?   If better customer relation management is an objective, once you begin your search for a solution, you’ll find many options and the choices can be overwhelming. Of course, there are many options related to capabilities and features. However, just … Continue reading

CRM 4.0 – 3 New Quick Start Programs

SalesNexus announces 3 new Quick Start Programs, the most affordable implementation services in the online CRM world.  All subscriptions include a SalesNexus CRM 4.0 step Quick Start Program at no additional charge.   SalesNexus CRM 6.0 and 16.0 step programs are also available.  Most online CRM vendors rely on partners, value added resellers and consultants … Continue reading

Does Customer Relationship Management Involve Looking Inside Their Brain?

Customer Relationship Management – FastCompany recently published an article on the use of Neuromarketing in the recent mid-term elections.  The article points to Neuromarketing as a potent force in the GOP’s success this November. As it happens, I was privileged to attend a talk by Patrick Renvoise, author of “Neuromarketing, Understanding the Buy Buttons in … Continue reading

3 Ways to Profit from Customer Relation Management Software on Day 1

CRM or Customer Relation Management Software is a broad category of business automation technology that can mean many things to different sized businesses.   For instance, for a global corporation with a 500 person call center, Customer Relation Management Software means a system that allows the person you talk to when calling for customer service … Continue reading

Can Management Customers be Targeted More Effectively Using a CRM?

We all know that different customers demand different sales approaches. Can management customers be targeted more effectively using a CRM to enforce and automate the correct sales approach?   First, let’s identify the types of customers in the typical B2B complex sale:   • Management customer – decision makers and executive influencers. Those who have … Continue reading

Cold Calling – A Reborn Tool for Lead Generation

Now, your small business CRM is organizing the process and allowing you to reach more prospects and engage them. But to truly turbo-charge your cold calling process, we’ll need to add another wrinkle.   Most often, you won’t have the lead’s email address at the outset of your cold calling campaign. Getting that email address … Continue reading

Implementing Cold Calling into Sales Force Automation

To plan the dance, take advantage of the things you know before you ever place the call:   •Decision makers are busy and get a lot of cold calls. As soon as they know they’ve been “caught” by a cold call, they’re going to want to get off the phone. •Gatekeepers like receptionists, assistance’s, etc. … Continue reading

Sales Force Automation Recipes

It’s the weekend and I enjoy cooking up yummy dishes on the weekends.  The fun thing about cooking is that it’s always an experiment.  I love the idea of trying new things to see how they turn out.   I’ve been thinking about “formula” for getting sales force automation right.  I’d love to be able … Continue reading

CRM Software System Delivers Success for These Businesses

Big time thanks to these customers who contributed their success stories to our Success Stories page on the website for the SalesNexus CRM Software System!  Read all their stories here. We were overwhelmed with the response when we asked users of our CRM software system for their stories about how sales force automation with SalesNexus … Continue reading

Small Business CRM Customization and Support

Most small businesses have limited resources in all areas and IT is typically at the top of that list. Tailoring your small business CRM systems for small business to fit your business is crucial to keeping the system simple and easy to learn and use for your team. However, you probably can’t afford to invest … Continue reading