Measure Marketing Return – In previous chapters we’ve discussed how frustrating it can be to invest in new marketing and advertising campaigns. Let’s face it, you’re unable to really measure the results of your advertising and marketing campaigns. Sure, you may notice that the phone rings a bit more frequently when your ad runs in … Continue reading
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How to Stop Chasing Sales Prospects and Start Getting Call Backs
One of the most time consuming and challenging aspects of selling is just trying to get your sales prospect on the phone. Whether it’s a cold call or a follow up to an already “engaged” prospective customer, we spent countless hours every week dialing the phone, talking to gate-keepers, leaving voice mails and sending emails … Continue reading
2 Reasons What Your Sales People Tell You About Your Leads and Your Marketing is WRONG
Most businesses spend a lot of money on marketing and advertising. It’s a big slice of the pie each month. It’s also probably one of the areas you have the least accountability for. As we discussed in an early chapter, many small businesses just don’t know how to measure the results of their marketing efforts. … Continue reading
4 Fallacies in Marketing and Selling that Cause You to Waste Money and Destroy Profits
What are the 4 fallacies of marketing and selling? As you search for ways to grow your business, you eventually find yourself talking to advertising and marketing consultants. It usually starts with bringing in someone to design a good looking brochure or other collateral for you. You begin to ask these same people for suggestions … Continue reading
Why CRMs Fail and What To Do About It
HOUSTON – January 15, 2010 – SalesNexus releases “Why CRMs Fail and What To Do About It” SalesNexus today released “Why CRMs Fail and What To Do About It” on its blog, Sell, Sell, Sell!, an expose of how contact management vendors set small businesses up for failure and what small and medium sized businesses … Continue reading
3 Radical Changes in the Way People Buy Today
Use These Changes to Increase Profits Without Spending More on Marketing In the pre-Internet days, a publication called “Consumer Reports” was very popular. Those of us that pre-date Gen X, Y, etc. remember how often Consumer Reports was cited in advertising. If your company was reviewed positively by Consumer Reports, you were darned sure going … Continue reading
Build Your Own Automatic Selling Machine: 4 Reasons You’re Throwing Money Down the Drain
HOUSTON – January 11, 2010 – SalesNexus announced the release of the free eBook, “Build Your Own Automatic Selling Machine”. SalesNexus today announced the release of “Build Your Own Automatic Selling Machine”. The Free eBook focuses on the challenges small and medium sized businesses face with limited resources for advertising and marketing when attempting to … Continue reading
Build Your Own Automatic Selling Machine
Today we announced the release of “Build Your Own Automatic Selling Machine”. The Free eBook focuses on the challenges small and medium sized businesses face with limited resources for advertising and marketing when attempting to grow their sales. The eBook provides affordable and actionable steps any business can take to generate qualified sales leads without … Continue reading
4 Reasons You’re Throwing Money Down the Drain When You Pay for Advertising and Marketing
This is the 1st chapter in our newest eBook, “Build Your Own Automatic Selling Machine”. Register to receive each new chapter as its released and the entire eBook when complete, free here 4 Reasons You’re Throwing Money Down the Drain When You Pay for Advertising and Marketing • How failure to set measurable expectations and … Continue reading
A Basic Contact Management System Can Make Sure 2010 Will Not Slip Through Your Fingers
If you work at McDonald’s and you have a habit of forgetting to process 1 out of 5 customer orders, how long do you think you’d keep your job? If you work on the pit crew for Jimmie Johnson and you keep forgetting to put 1 out of 5 lug nuts on the wheels, you … Continue reading
