“Getting Started – Build Your List and Create Emails that Get Results” This is the third installment in our “Email Marketing – The Only Bailout Your Business Needs” e-Book. In the previous four chapters, we’ve discussed the blocking and tackling of email marketing. How to stay on the right side of the law, how to … Continue reading
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The Customer You Have – The Profit You Keep
I was having a conversation with an experienced marketer and he happened to make a pronouncement that got my attention. As its directly relevant to using Email Marketing to retain and sell more to existing customers, which was the subject of our latest installment of “Email Marketing – The Only Bailout Your Business Needs” on … Continue reading
Email Campaigns: Post-Sell, Up-Sell and Retain
This is the forth installment in our “Email Marketing – The Only Bailout Your Business Needs” e-Book. In the previous three chapters, we’ve discussed the blocking and tackling of email campaigns. How to stay on the right side of the law, how to create emails that won’t annoy your customers, how to provide valuable information … Continue reading
Lead Nurturing – Automate It and Sell More
Lead Nurturing – Automate The Process While You Sell More The Secret – Build Personal Relationships While Reaching Out To Prospects via Email This is the third installment in our “Email Marketing – The Only Bailout Your Business Needs” e-Book. In the previous two chapters, we’ve discussed the blocking and tackling of email marketing. How … Continue reading
If At First You Don’t Succeed, Email, Email, Email Again!
This is the second installment in our “Email Marketing – The Only Bailout Your Business Needs” e-Book. You must be saying… these guys are crazy – If I keep on e-mailing to my contacts, my e-mails will just be so much more “junk” coming into their inbox. That can’t help me or my business. The … Continue reading
The Only Bailout Your Business Needs – Email Marketing
Coming Monday, June 1, “If At First You Don’t Succeed, Email, Email, Email Again!“, the second installment in the eBook series “Email Marketing – The Only Bailout Your Business Needs“. Don’t forget to register to receive the eBook here. June is going to be packed with powerful insights into getting email marketing right. Here’s what … Continue reading
Won’t They Think I’m Spamming? | Email Marketing
This is the first installment in our “Email Marketing – The Only Bailout Your Business Needs” e-Book. If you run a small business or run marketing or sales within a medium sized business, you’re going to remember this year. 2009 will go down in the history books as one of the most financially tumultuous years … Continue reading
Free e-Book – Email Marketing – The Only Bailout Your Business Needs
Our Double Your Sales was a HUGE hit! Thousands of people are ramping up sales by following the 5 simple steps outlined in the book. Thanks to you all for making it our most popular eBook ever! So how do we top that? We’ve heard from hundreds of you asking about how email marketing can … Continue reading
Social Media 101
Many of my customers are aware of the need to become active in Social Media but, they’re too busy and not sure of how to start. For the “non-technical” among us, it can be a bit scary to get started even creating LinkedIn and Facebook profiles, much less creating a blog! Mike Lake, … Continue reading
The Irrational Customer
While multi tasking, Twittering and emailing today, I ran across a post on Seth Godin’s blog that really hit home. I had to stop and share it with you. Seth nails the fundamental difference between mediocre sales people and top producing sales people in business to business sales. Best of all, its less than a … Continue reading
