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4 Common Lead Nurturing Mistakes That Undermine Your Digital Marketing

Lead Nurturing Mistakes

According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of the leads they generate never result in sales. The takeaway:  marketers tend to pay far more attention to lead generation than to actually moving those leads through the sales funnel … Continue reading

Want to Build Relationships with Your Sales Process? Have Conversations

Drive Conversations with Sales Process

Want to Build Relationships With Your Sales Process? Have Conversations Most businesses are only focused on building leads and repeat customers. While these are the ultimate goals of your sales process, thinking only in these terms won’t help you develop loyal customers or improve your brand image. If you aren’t working actively to build relationships … Continue reading

CRM Customization is the Key to Success

CRM Customization is key to CRM success

Sales leaders searching for CRM and sales management solutions typically have Dashboards and Reports high on their shopping list.  Unfortunately, they’re often misled by the sexy demos they see and only learn about key limitations after they’ve made a commitment and it’s too late. Imagine two car sales people traveling to the Amazon to sell … Continue reading

Is Lead Generation Part of Your Ongoing Sales Process?

lead-generation-sales-marketing

Building a true sales network is a challenging and ongoing process. It requires constant investment, training, technical adoption and active marketing. Companies must adapt to changing communication methods, technologies, messages, brands and social norms over time. Capitalizing on all of these changes leads to growing revenue and a successful business. Most importantly, companies need a … Continue reading

CRM Implementation Success Grows Business Valuation So You Can Sell Faster

CRM Implementation increases business valuation

After years of running your business, have you thought about selling it for a substantial profit? If you haven’t evaluated your business lately, you might end up discovering some surprises on what it’s really worth. While you probably think of your business value as all revenue and profits, buyers look at many other variables. Part … Continue reading

Why 75% of Your Lead Generation Budget is Wasted Yearly

budget-analysis

Marketing and lead generation is one of the most important parts of growing a business. Firms without leads and prospects are destined to stagnate. Continually generating new leads creates new business opportunities and more revenue. Still, most of the leads do not turn into sales. They are wasted one way or another. Companies need to … Continue reading

Why Your Marketing Automation and CRM aren’t Working

Purchase CRM and Marketing Automation

The CRM and marketing automation slippery slope sneaks up on you quickly.  Here’s an example… Alicia’s business is experiencing a period of growth. She feels the need to better understand her customers and increase efficiency, so, she invests in top-of-the-line CRM software. The implementation is successful but she suddenly realizes the CRM requires an automation … Continue reading

The No B.S. 5-Step Guide to Your First Nurture Campaign

email-marketing-campaign

Nurturing leads is one of the most essential elements of an inbound marketing campaign, even though it requires numerous steps to make it thorough. You can’t expect to nurture a prospect in a flash, and certainly not all by yourself. While it’s possible to do some tasks on your own, you could make mistakes if … Continue reading

Convincing Your Boss You Need CRM Software: Questions to Ask

boss-employee-working

Customer Relationship Management software should become an essential tool in establishing better communication with your staff and customers. You’ll find that many companies use these now, though you’ve perhaps waited to invest. As a business manager, you may know how much CRM software could help your company, yet haven’t convinced your boss to commit to … Continue reading

Do You Have a Sales Process Problem?

Sales Process Automation

Is your sales process holding you back and preventing you from reaching your goals? Sure, it’s easy to know if sales are on track.  If they’re not, how do you know where the problem is? Think twice before you blame the usual culprits: Economic conditions or changes in your industry The sales people The competition … Continue reading

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