Blog

Why 75% of Your Lead Generation Budget is Wasted Yearly

budget-analysis

Marketing and lead generation is one of the most important parts of growing a business. Firms without leads and prospects are destined to stagnate. Continually generating new leads creates new business opportunities and more revenue. Still, most of the leads do not turn into sales. They are wasted one way or another. Companies need to … Continue reading

Why Your Marketing Automation and CRM aren’t Working

Purchase CRM and Marketing Automation

The CRM and marketing automation slippery slope sneaks up on you quickly.  Here’s an example… Alicia’s business is experiencing a period of growth. She feels the need to better understand her customers and increase efficiency, so, she invests in top-of-the-line CRM software. The implementation is successful but she suddenly realizes the CRM requires an automation … Continue reading

The No B.S. 5-Step Guide to Your First Nurture Campaign

email-marketing-campaign

Nurturing leads is one of the most essential elements of an inbound marketing campaign, even though it requires numerous steps to make it thorough. You can’t expect to nurture a prospect in a flash, and certainly not all by yourself. While it’s possible to do some tasks on your own, you could make mistakes if … Continue reading

Convincing Your Boss You Need CRM Software: Questions to Ask

boss-employee-working

Customer Relationship Management software should become an essential tool in establishing better communication with your staff and customers. You’ll find that many companies use these now, though you’ve perhaps waited to invest. As a business manager, you may know how much CRM software could help your company, yet haven’t convinced your boss to commit to … Continue reading

Do You Have a Sales Process Problem?

Sales Process Automation

Is your sales process holding you back and preventing you from reaching your goals? Sure, it’s easy to know if sales are on track.  If they’re not, how do you know where the problem is? Think twice before you blame the usual culprits: Economic conditions or changes in your industry The sales people The competition … Continue reading

SalesNexus and IQDial combine Auto Dialer with CRM Software

Auto Dialer with CRM Software

SalesNexus and IQDial have combined to integrate powerful Auto Dialer with CRM Software technology to make outbound calling campaigns easy, fast and effective. IQDial.com’s Auto Dialer solution dials up to 3 lines at once so sales reps are connecting to more prospects in less time.  IQDial also automates dealing with phone menus and leaving voice … Continue reading

Retail vs. Wholesale Mortgage CRM Systems

business crm touchscreen

Retail and wholesale mortgage brokers are in the same industry, so it would stand to reason that their needs would be similar. In fact, the needs of these two groups are quite different. Most CRM systems are designed for retail mortgage brokers. It emphasizes loan submission and processing in service of individual clients. Wholesale mortgage … Continue reading

Eight Signs It Is Time to Replace Your CRM Software

man-customer-service

CRM software is a great business tool. It allows your staff to be up-to-date on all customer information, it measures your sales activities in real-time, it measures the return on investment of your marketing and ad campaigns, it helps your sales team stay focused on good sales opportunities, and it does so much more. That is … Continue reading

CRM Adoption Silver Bullet

CRM Adoption Silver Bullet

CRM adoption is like the Holy Grail of sales teams.  It’s crucial to the congealing of the team, strategic initiatives and processes and underpins every goal for sales growth, marketing success and customer service brilliance. But, like Monty Python’s King Arthur clapping coconuts together to simulate the sound of horse hooves, sales managers often end … Continue reading

Write Effective Emails by Reading Emails

Write Effective Emails

To write effective emails, you first must understand how most people read email. Email is such a constant, innate part of every moment of every business day that its difficult to clearly think about the process we actual go through in reading emails. The payoff is clear.  Every day, millions of sales people write emails … Continue reading

Top