Are all sales leads created equally?
Do your salespeople treat them that way?
When you have a consistent criteria to define a qualified leads, sales results increase. Your salespeople can focus their time on the opportunities most likely to yield revenue in the near term and still maintain appropriate “nurturing” of the rest.
This short video defines how to use the BANT methodology and other approaches to enable your sales team to qualify leads quickly.
How to Qualify Leads
But, once your qualification criteria are defined, how do you make sure the sales team uses it?
Customizing your sales CRM is a key to making it easy for salespeople to stay focused on the right questions and enable management to hold the team accountable for qualifying consistently.
Watch our short video “How to Qualify Sales Leads” to see how!