Sales Engagement Optimization

Sales Engagement OptimizationToday, September 10th, 2015, SalesNexus will present “Sales Engagement
Optimization” to the American Association of Inside Sales Professionals (AA-ISP) at their Boston meeting.


Presented by SalesNexus CEO, Craig Klein, the talk covers:


– The financial return of lead nurturing

– The process a B2B buyer goes through

– How sales people scare prospects away

– How to provide buyers just what they want, when they need it


The presentation slides are available here.


The Lead Nurture ROI worksheet is available here.