Today, September 10th, 2015, SalesNexus will present “Sales Engagement
Optimization” to the American Association of Inside Sales Professionals (AA-ISP) at their Boston meeting.
Presented by SalesNexus CEO, Craig Klein, the talk covers:
– The financial return of lead nurturing
– The process a B2B buyer goes through
– How sales people scare prospects away
– How to provide buyers just what they want, when they need it
The presentation slides are available here.
The Lead Nurture ROI worksheet is available here.