Small Business Email Marketing FAQ

by | Dec 13, 2012

Can Email Marketing Help Small Businesses?

Maintaining good customer relationships through consistent customer interaction and great customer service is key to building a successful small business. Email Marketing can help make customer touch points more consistent, personal and professional. Many small businesses utilize email marketing every day to maintain and grow their happy customer base because it is an easy and cost-effective marketing tactic.

Do I Need a Designer to Create my Email Newsletter?

No. Creating great email newsletters doesn’t require you to know HTML or to be a professional designer. Most Email marketing services offer hundreds of professionally designed templates for you to choose from. Here’s a quick guide to Email Do’s and Don’ts.

What if I Don’t Have an Email Marketing List?

There are smart ways to quickly grow an email-marketing list if you don’t currently have one.  One easy way is to promote your email list through social media. Incentivize your social media fans with a drawing or contest they are entered in after they sign up for your mailing list. You can also allow visitors to your website to sign up for your newsletter or mailing list on your website. Put this button or form on every page and make it stand out.

Should I be Worried About Spam?

If you build your email marketing list right, you shouldn’t be worried about spam complaints because your list will contain legitimate opt-in customers. Also, you should always give people a way to opt-out of your emails; this is mandatory and just good practice. Most companies put the unsubscribe link at the bottom of their email templates. If you buy a list you should be worried. Those people have not opted into your list so you will see higher complaint levels.

Is Email Marketing or Direct Mail Better for Small Businesses?

Ultimately, this is a decision each small business has to make for itself. But, you should know that email marketing is cheaper, faster and more targeted. It can also be tweaked easily without extra costs.