lead management

Lead Generation Investments are Wasted without Lead Management

Lead Generation ROI

Businesses place their trust in marketing professionals for whatever they see as the “sticking point” of their efforts to generate more sales. For instance, lead generation investments assume that there will be a commensurate lead generation ROI that is directly attributed to that expense on marketing. However, one of the most important realizations that a business can … Continue reading

A Simple Lead Management Tip that Grows Sales

Lead Management and Marketing Automation

According to LinkedIn, the perfect sales call is actually multiple encounters: almost 50% of all salespeople never follow up after a call with a prospect! Less than 10% of sales representatives actually keep up with prospects for a third and further encounters, even though these calls actually build connections that can create long-lasting business relationships. The … Continue reading

Avoiding the #1 Lead Management Mistake

Lead Management Mistakes

Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the #1 Lead Management mistake, much of that effort is immediately lost. This simple mistake can cause lost productivity, loss of revenue, and bad information to feedback into the company … Continue reading

Make 2018 the Year Your Lead Management is a Top Priority

Lead Management - Marketing Priorities for 2018

A new year is a time to make changes, notice what isn’t working and take the time to begin a great habit for the rest of the year. When it comes to marketing, one place that many companies fall short is within lead management. Of course businesses are working hard to get leads for their … Continue reading

5 Lead Generation Email Campaign Mistakes Most Brands Make

Lead Generation Email Campaign Mistakes Brands Make

Lead Generation Email Campaigns can be one of the most affordable and effective ways to generate quality leads for B2B sales teams.  However, there are # mistakes commonly made by B2B brands that undermine Lead Generation Email Campaigns and the sales growth they’re intended to fuel. What is a Lead Generation Email Campaign? We’re not … Continue reading

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