The end of advertising as we know it

Well there it is! If you have anything to do with marketing or selling, you need to read IBM report, “The End of Advertising as We Know It”, I picked up on TechCrunch!

 

Its a validation of all the trends we sense in the industry with some fascinating stats and trend data. There’s a power shift underway and this report spells it out in detail. Knowledge is power.

 

Enjoy.

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