Category: Email Marketing
Browse all posts in the Email Marketing category. Found 335 posts in this category.
3 Ways Storytelling Can Power Great Email Marketing Campaigns
Marketing departments have been telling brand stories since – well – since marketing began. They used advertising, events, famous personalities and other methods to give...
Social Media Buttons in Email Marketing
Adding social media buttons into your emails can help spread your message further than you may have originally intended. Finding out how to do it...
3 Proven Reasons Why Sales Leads Respond Well to Marketing Automation
With the overwhelming volume of information available, the average American’s attention span is shrinking rapidly (down to 8 seconds in 2013 and shortening every day)....
It’s Past Time to Respond to Mobile Email
You will notice email cannot be killed. Despite all the ramblings about its death or impending doom, it comes back and back again like the...
Image Secrets to Increase Success of your Email Marketing Campaigns
Email marketing continues to be the solid foundation of almost all marketing budgets. The best use of images and graphics helps maximize the benefit of...
Metrics 101: What are Open and Click Rates? And Why Should I Care?
One of the tragic parts of the new digital world is people tend to assume you know things. You find yourself “Googling” very basic terms...
8 Proven Ways to Increase Your Email Marketing Click-Through Rate
According to the Email Stat Center, marketers make $44.25 for every one dollar spent on email marketing. That is a pretty impressive ROI. Still, many...
Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized
Quick Tip: Our Merge Tags Can Make Your Email Marketing A Little More Personalized This weeks tip is just a heads up about our merge...
The Perils of Ego-Centric Email Marketing
More than likely you don’t think of your email marketing as ego-centric. Let’s talk about how the focus of your emails is defined. Your marketing...