Category: Email Marketing
Email marketing remains the highest ROI digital channel. Here you’ll find insights on subject lines that boost open rates, automation sequences that nurture leads, and CRM-driven campaigns that personalize every message. Whether you’re just starting or scaling, these guides will sharpen your strategy.
3 Ways Your Email May be Like a Striptease that leads to Frustration
You may arouse your reader’s interest with provocative headlines and promises…but if you are not responsive – email recipients may still click away. The internet-enabled...
Mobile Email Marketing – That’s Where the Money Is
We’ve borrowed an urban legend quoting “Slick Willie” Sutton. He was asked why he robs banks and is quoted to say “That’s where the money...
Making The Call – Video Series
Making The Call So we created an email campaign from our starter kit video series. Now it is time to call on those prospects that...
Writing The Email – Video Series
Writing The Email For some writing the email is the hardest part. We go through a simple process to making your email campaigns personal, and...
Finding Content For Your Email Marketing Campaign
Finding The Content We know that not every company has content creators on staff, but that does not mean that you can’t create content driven...
Sales Ready Lead Starter Kit Video Series
Starter Kit Getting warm leads to your sales team can often be a difficult challenge. At SalesNexus we are aware of the struggle,...
Smartphones…not just for texting anymore
Smartphones have become an important driver of sales success. At your office, the local coffee shop, or out to dinner at your favorite restaurant, look...
Email Marketing Benchmarks for Open and Click Rates
The foundation of gauging the success of your email campaigns in the dashboards set up in your CRM software. With email marketing, it’s important to...
Email Marketing is Much More than “Mad Men” with Computers
The primary reason why companies fail in their email marketing campaigns is the fact that nothing is new in their message. They use a powerful,...