Category: Email Marketing
Email marketing remains the highest ROI digital channel. Here you’ll find insights on subject lines that boost open rates, automation sequences that nurture leads, and CRM-driven campaigns that personalize every message. Whether you’re just starting or scaling, these guides will sharpen your strategy.
When Easy Data Acquisition Can Be a Bad Idea
You’ve heard all the “buzz” about how profitable email marketing has become in today’s business environment. You need people to email. You want to get...
The Dirty Truth about a Clean Database
The Dirty Truth about a Clean Database You can’t trust all the data sources available. Whether you obtain your lists from an online source...
Email Marketing Alt Text And You
Email Marketing Alt Text And You We’re all familiar email programs like Outlook, Gmail, Thunderbird and others blocking images. When you receive an email, the...
Dirty Databases and Heart Attacks
3 Sneaky Ways Your Dirty Database is Like a Future Heart Attack You wake up one Monday morning in a cold sweat. Your chest tightens. ...
Insight Using Marketing Automation
Be the Source of Insight Using Marketing Automation Buyers are different than a few short years ago. They are more educated and spend time online...
Triggered Emails Coupled with CRM Integration Offer Value
Triggered Emails Coupled with CRM Integration Offer Value Lead nurturing marketing automation is highly valuable to both your company and your sales leads. Triggered emails...
Best Marketing Automation Uses Content
The Best Marketing Automation Uses Epic Content Marketing automation is much more than slapping together a few email campaigns with clickable content for the recipient...
Feed the Hungry Email Marketing Beast with Curated Content
You may feel guilty about “stealing” someone else’s content…but don’t. It can be the best thing ever for your email marketing campaigns if you do...
Email Marketing – What You Can Learn From Homing Pigeons
If you think of email marketing as a way to bombard current and future customers with pitches and useless newsletter blah, blah, blah – you...