CRM Software, Email Marketing
You spend time and money to get your email marketing campaigns perfect. You want the right images, the right message and the right recipients. You hire help and research trends. And then you launch. But what happens next? On the business side, the side YOU see, you...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
In a perfect world all sales leads will be easily sorted as: qualified to purchase right away or not ready yet. The ones that are qualified set appointments with one of the sales team and those not yet ready are placed into lead nurturing campaigns. Sounds like a...
CRM Software, Lead Generation
Talk to many sales organizations about the sales process and they will refer to the “sales funnel” and sometimes how they try to track it in their online CRM. The process described as the sales funnel has never been linear and today’s customers are bending the...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Unless you were raised in a barn, your mother probably taught you a few important ways to be polite to people you meet for the first time. So…why do so many businesses fail when it comes to email automation??? Jeff Bezos summed it up when he said, “E-mail has some...
CRM Software, Email Marketing
We don’t want to bash MS Outlook. It’s a good email program. It is fine for communicating with individuals and small groups who know each other. It SUCKS as an email marketing program. There are so many reasons why. It is missing a ton of features you must have...
CRM Software, Email Marketing, Lead Generation, Marketing Automation, Sales Management
Our economy is on the upswing in most parts of the U.S. That does not mean the phrase used by John F Kennedy in 1963 will apply. He said, “A rising tide lifts all boats”. In this recovery period, the rising tide could sink your boat if you make the mistake of...
