3 Potentially Fatal Mistakes Sales Teams Can Make

CRM Software, Email Marketing, Lead Generation, Marketing Automation, Sales Management

Our economy is on the upswing in most parts of the U.S.  That does not mean the phrase used by John F Kennedy in 1963 will apply.  He said, “A rising tide lifts all boats”.  In this recovery period, the rising tide could sink your boat if you make the mistake of...

Is Your Company Making These 10 Common Customer Relationship Mistakes?

CRM Software, Lead Generation, Sales Management

In this business environment, you need to stop making Customer Relationship mistakes and hang on to each profitable customer.  Although you may see lots of people making these familiar errors, you don’t want to be one of them.  Use this as a checklist to make sure you...

Take All 50 Shades of Gray Out of Your Email Marketing

CRM Software, Email Marketing, Lead Generation, Marketing Automation

With the web-hopping habits of today’s potential customers, you have got to be clear, concise and compelling.  There is absolutely no room for any shades of gray in email marketing. You also need to be provocative and proactive to reach the people who will buy your...

12 New Ways to Stop Your Sales Process from Being an Old Leaky Bucket and What You Can Do To Plug the Leaks

CRM Software

If your CRM software is only used to house contact information about sales leads and current clients, you are wasting money and time. In fact, any company that is conducting their sales process like they did a decade ago is losing business…lots of business. In the...

Why You Should Put CRM Software at the Center of Your Marketing

CRM Software, Lead Generation, Sales Management

In the early days of CRM software the primary goal was to keep track of prospects in the sales process.  Before computers, only sales people with good written records or exceptional memories could maintain the details of the customer well enough to close the sale...

3 Critical Ways Your CRM Software Can Solve Content Marketing Challenges

CRM Software

Everything is changing rapidly. Buyers want to control the buying process. They are drawn to companies that provide extremely valuable and highly informational content. Content like this is designed to establish a customer relationship and is an integral part of the...
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