CRM Software

CRM software (Customer Relationship Management) improves customer service, enables marketing automation and provides management visibility into marketing ROI, deal flow and sales staff performance.  CRM software requires planning and patience to implement successfully.

Making your horses drink the water

Sales wins customers and customer service keeps them.  Growing your business depends on both.  In recent posts, I’ve addressed how easy and profitable it can be to use an information system to beat the pants of your competitors at customer service and turn your sales reps into top performers by getting them just a little … Continue reading

Stellar Customer Service is easier and less expensive than you think

You don’t have to be in the Fortune 500 to build superior stellar customer service into your business. In fact, when’s the last time you called a Fortune 500 company for service and came away impressed with the service you got? The big guys have the resources to do whatever they want but, their size … Continue reading

CRM can help you get organized to be successful

I hope its obvious but, to be sure its understood, I try not to use this blog to shamelessly promote SalesNexus’ CRM services, which is my day job. However, when the “godfather of modern networking”, Ivan Misner, lays the pitch up there, I just have to take a swing!   In his recent Entrepreneur.com article, the founder … Continue reading

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