Email Marketing, Marketing Automation
In the digital world content is king. Today’s customer is like a sponge ready to soak up any information they can find. Companies feel a great deal of pressure to create content that informs, educates and ultimately compels the prospect to purchase. To those who are...
CRM Software, Email Marketing
Learning a new CRM can be a daunting task. That is why we created a video series that will give all new users the information they need to navigate SalesNexus. Below you will find that video series. Each video is only a minute or two long. If you take the time to...
CRM Software, Email Marketing
Traditional advertising is out of the question for small business. It always has been. The average super bowl ad costs 4 million dollars for a 30 second commercial. Let that sink in for a moment…4 million dollars!!! Even regular television spots cost thousands of...
Email Marketing, Marketing Automation
Email Marketing Planning – The great children’s author Dr. Seuss once said “Why fit in when you were born to stand out?” Make this your email marketing philosophy. Just like you, your email readers get tons of emails each day. Most are standard email offers...
Email Marketing, Marketing Automation
Have you ever thought about how email marketing is like therapy in digital marketing? The purpose of both is to discover issues and strive to meet the needs of the customer. Put the Customer First Just like a therapist, good email marketing is built on trust. A sound...
Email Marketing, Marketing Automation
According to research by Email Monday, between 15 and 70 percent of emails are opened on smartphones. The article giving this statistic gives lots of reasons to adapt your email marketing to reach these technology enabled users. However, there are some really bad...