CRM Software, Email Marketing
The Dirty Truth about a Clean Database You can’t trust all the data sources available. Whether you obtain your lists from an online source or a new staff member, you need to take precautions to protect the cleanliness of the data. Otherwise, the clutter of old...
CRM Software, Email Marketing
3 Sneaky Ways Your Dirty Database is Like a Future Heart Attack You wake up one Monday morning in a cold sweat. Your chest tightens. Your skin feels clammy. Your left arm feels numb. What is happening? Too often, this is a scenario where 23% of the men who...
Email Marketing, Lead Generation, Marketing Automation
Be the Source of Insight Using Marketing Automation Buyers are different than a few short years ago. They are more educated and spend time online to find resources of ever-increasing knowledge. Their insatiable desire to know more about the products and services...
Email Marketing, Lead Generation, Marketing Automation
Triggered Emails Coupled with CRM Integration Offer Value Lead nurturing marketing automation is highly valuable to both your company and your sales leads. Triggered emails are another way to engage your customers and learn more about what makes them happy. Any...
Email Marketing, Marketing Automation
The Best Marketing Automation Uses Epic Content Marketing automation is much more than slapping together a few email campaigns with clickable content for the recipient to find. Sure, watching the metrics of what triggers a reader to click through is valuable to your...