CRM Software, Email Marketing, Lead Generation
What does customer relationship management (CRM) do for your business? It saves you money since finding new customers is expensive. Maintaining and growing the relationship with current customers is paramount. It gives your business information on what customers are...
CRM Software, Email Marketing
Don’t Let Your Email Marketing Get Stagnant You have a list, a group, of loyal followers who have agreed to receive your emails on a regular basis. Good job! You may be thinking that the hard part is over, right? Not so. The fun has just begun. Now that you have the...
Email Marketing, Marketing Automation
Email Marketing versus Direct Mail: Which to Use? Whether you are launching a new small business or are a large established business refining your marketing mix, a common question stands before you: Email or Direct Mail? Maybe you’ve used one relentlessly throughout...
Email, Email Marketing, Marketing Automation
Permission Based Marketing Uncovered If you’re a marketer, permission based marketing should be a well-understood and applied practice. However, for those just getting into marketing, gaining a basic understanding of what permission based marketing is and what...
Email Marketing, Lead Generation
Email marketing is becoming more of a challenge as more and more messages are landing in inboxes – and being deleted. Set yourself apart with an improved e-mail marketing campaign. Focus on these 4 areas of your email marketing efforts and improve your lead generation...