Email Marketing, Lead Generation, Marketing Automation
So much has been said about lead generation: how to do it, what not to do, tricks, and favorite tips. A few months back, The Huffington Post shared a detailed example of a cold call gone wrong. The sale though went wrong long before the conversation even started. The...
CRM Software, Lead Generation
Today’s sales leads are not at all like the ones only a few years back. They are constantly connected, tech-savvy and ego-centric. Because they know how to research, review and compare prices before making a purchase, they are in control of the buying process. They...
Email Marketing, Lead Generation
You’ve heard all the “buzz” about how profitable email marketing has become in today’s business environment. You need people to email. You want to get a list of sales leads quickly and cheaply too. This mindset of desperation can actually work...
Email Marketing, Lead Generation, Marketing Automation
Be the Source of Insight Using Marketing Automation Buyers are different than a few short years ago. They are more educated and spend time online to find resources of ever-increasing knowledge. Their insatiable desire to know more about the products and services...
Email Marketing, Lead Generation, Marketing Automation
Triggered Emails Coupled with CRM Integration Offer Value Lead nurturing marketing automation is highly valuable to both your company and your sales leads. Triggered emails are another way to engage your customers and learn more about what makes them happy. Any...
CRM Software, Lead Generation
Your CRM dashboard can be really useful in helping you adapt to the buying patterns of your sales leads. Often people struggle with deciding what to measure, but no one really doubts that getting the data is useful. In the 1950’s Edward Deming revolutionized...