Email Marketing, Lead Generation, Sales Management
With the constant hype surrounding social media sites like Facebook, Twitter and Pinterest, it’s easy to start thinking that there is nothing but upside to using these websites. However, regardless of how much the tech press may adore social media, that...
Lead Generation, Sales Management
When it hit 11.7 million uniques last month, Pinterest earned the distinction of becoming the site to reach 10 million users in the shortest amount of time. While that’s a very impressive accomplishment, all signs point towards this just being the beginning of...
Email Marketing, Lead Generation, Marketing Automation
Although it’s not a subject that excites the tech press, email is still a very powerful medium for marketers. While you can get results from building a presence on Facebook and Twitter, a large percentage of the population still views their inbox as the central...
CRM Software, Email Marketing, Lead Generation
Businesses that have a human to human sales interaction with other business customers can be somewhat traditional in their marketing approaches. Many B2B sales teams live and die by old school sales strategies – cold calling, networking and relationship...