Email Marketing, Marketing Automation
The Best Marketing Automation Uses Epic Content Marketing automation is much more than slapping together a few email campaigns with clickable content for the recipient to find. Sure, watching the metrics of what triggers a reader to click through is valuable to your...
CRM Software, Lead Generation, Marketing Automation
While the buzz is all about making our companies customer-centric, the vast majority of companies are still using their resources to push products and services on their potential sales leads. Why in the world is this happening when study after study heralds the...
Lead Generation, Marketing Automation
The words “Marketing Automation” often bring back memories of the dry, impersonal emails you have received. You probably hate it when you get an email that has obviously auto-populated your name, yet talks about something that would NEVER entice you to purchase from...
CRM Software, Email Marketing, Marketing Automation
It’s the Personalization Stupid! That’s right, marketing automation can (and should) lead to more personalized communication. If you are not currently using your CRM software for marketing automation, you may think I am crazy for making such a dubious statement. You...
CRM Software, Email Marketing, Marketing Automation
Despite what you have been told by companies promising you a “set it and forget it” approach to email marketing, you must continually improve your email campaigns to see improved revenue numbers. All forms of marketing require you to adapt to the buying public. ...
CRM Software, Marketing Automation, Sales Management
Although the British-American band Foreigner burst on the music scene with the 1984 ballad, “I Want to Know What Love Is”, they were not talking about marketing your business. However, the lyrics give us a few lessons in love that apply to marketing automation...