Recents

Automating New Lead Response Is Necessary for Consistent Success

Automating New Lead – Lead generation is a huge part of the marketing and sales process, and yet, based on lead response time studies, as many as 71% of these leads are wasted. The biggest reason these leads “spoil” is because they are not acted...

5 Smart Strategies to Make Sure Your First Sale Isn’t Your Last

CRM Software, Marketing Automation, Recents, Sales Management

Here’s something to think about: the goal of your marketing and sales teams isn’t to make sales—it’s to create loyal customers (“brand advocates,” as some would have it). Why? Because if yours is like most businesses,...

4 Reasons Why You Should Automate Lead Nurturing with Lead Management Software

Lead Generation, Recents

Lead nurturing is an important part of the sales and marketing process. When done properly with lead management software, it can help your company send the right content. More so, you can send tailored marketing messages to leads at the right time based on...

A Recipe for Disaster: Do It Yourself CRM Set Up

CRM Software, Recents

You’ve ordered the new software and have given your IT people the orders to prepare for the implementation of the new CRM system, so everything is ready – right? Maybe not… CRM is Not Designed for DIY It isn’t that CRM software isn’t...

CRM Grows Profits by Building Deeper Relationships

CRM Software, Recents, Sales Management

CRM Grows Profits – Yes, it really can AND the great news is that it’s easy! Read on for a simple tip you can implement today! Are sales people cutting profits by using price discounts to win business? When sales people fail to differentiate themselves or...

4 Key Benefits of Email Marketing for Salespeople

Email Marketing, Marketing Automation, Recents, Sales Management

In many businesses, the roles of marketing and sales teams are rigidly defined—and quite limited. Marketers in these businesses have the job of generating and nurturing leads, these businesses contend; salespeople run with those leads, hoping in many instances...