lead generation

Lead Generation Investments are Wasted without Lead Management

Lead Generation ROI

Businesses place their trust in marketing professionals for whatever they see as the “sticking point” of their efforts to generate more sales. For instance, lead generation investments assume that there will be a commensurate lead generation ROI that is directly attributed to that expense on marketing. However, one of the most important realizations that a business can … Continue reading

The Golden Rules of Lead Response

The golden rule of Lead Response

Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead … Continue reading

Is Lead Generation Part of Your Ongoing Sales Process?

lead-generation-sales-marketing

Building a true sales network is a challenging and ongoing process. It requires constant investment, training, technical adoption and active marketing. Companies must adapt to changing communication methods, technologies, messages, brands and social norms over time. Capitalizing on all of these changes leads to growing revenue and a successful business. Most importantly, companies need a … Continue reading

Why 75% of Your Lead Generation Budget is Wasted Yearly

budget-analysis

Marketing and lead generation is one of the most important parts of growing a business. Firms without leads and prospects are destined to stagnate. Continually generating new leads creates new business opportunities and more revenue. Still, most of the leads do not turn into sales. They are wasted one way or another. Companies need to … Continue reading

Write Effective Emails by Reading Emails

Write Effective Emails

To write effective emails, you first must understand how most people read email. Email is such a constant, innate part of every moment of every business day that its difficult to clearly think about the process we actual go through in reading emails. The payoff is clear.  Every day, millions of sales people write emails … Continue reading

5 Lead Generation Email Campaign Mistakes Most Brands Make

Lead Generation Email Campaign Mistakes Brands Make

Lead Generation Email Campaigns can be one of the most affordable and effective ways to generate quality leads for B2B sales teams.  However, there are # mistakes commonly made by B2B brands that undermine Lead Generation Email Campaigns and the sales growth they’re intended to fuel. What is a Lead Generation Email Campaign? We’re not … Continue reading

Why is my CRM Project Stalled?

CRM Project Stalled

In 25 years of helping sales teams implement CRM solutions, I’ve learned there are two main reasons that CRM projects get stalled.  And believe it or not, that is happening to a LOT of businesses! As a CRM vendor, we’ve studied the reasons that deals don’t close and by an overwhelming majority, the primary reason … Continue reading

Affordable, Scalable Lead Generation Process

Lead Generation

Are you searching for a simple lead generation process that fits your budget?  Lead Generation starts with building your list.  When it comes to purchasing a lead list, there are two general options: Purchase lead generation lists from specific industry groups that are very focused on markets you target.  These tend to be the best, … Continue reading

Sales Growth and Lead Generation are Biggest Business Priority

lead generation and sales growth

It’s no surprise that acquiring and retaining customers topped GetApp’s recently released survey of SMBs’ biggest priorities for 2017.  Of course, that means lead generation, customer service initiatives and maybe implementation of a CRM solution. But, there much more to it than that.  First, the study showed that reducing costs and improving IT infrastructure are … Continue reading

3 Mistakes B2B Brands Make in Lead Generation Emails

Lead Generation Emails

Lead generation emails for a B2B sales team are one of the most challenging type of email marketing to get right. Below are the most common mistakes we see B2B brands make with their email marketing to potential leads.  Plus an example lead generating email at the end!  We’ve also put together a video series … Continue reading

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