lead nurturing

4 Reasons Why You Should Automate Lead Nurturing

Lead Nurturing

Lead nurturing is an important part of the sales and marketing process. When done properly, lead nurturing can help your company send the right content like tailored marketing messages to leads at the right time based on their individual preferences and level of engagement. Before the internet and CRM tools, it was a full time job to … Continue reading

Four Tips for Creating Successful Lead Nurturing Emails

Lead Nurturing Emails

Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, small businesses have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for … Continue reading

The Content Newsletter is Not Lead Nurturing

Email Marketing for Lead Nurturing

Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new clients. In fact, the newsletter often becomes a vanity … Continue reading

Email Lead Nurturing by the Numbers: The Secret is In the Math

Email Lead Nurturing by the numbers

Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy.” Like any tool, half of the job is figuring out how to … Continue reading

4 Common Lead Nurturing Mistakes That Undermine Your Digital Marketing

Lead Nurturing Mistakes

According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of the leads they generate never result in sales. The takeaway:  marketers tend to pay far more attention to lead generation than to actually moving those leads through the sales funnel … Continue reading

Hiring Sales People and Ensuring Their Success

Hiring Sales People - Help Wanted

Are you hiring sales people? Are you nervous about how to on-board them and teach them the processes that lead to success? Has your company’s past sales training process consisted mainly of a few days of product training and a list of potential customers and a pat on the back? Have you decided it’s time … Continue reading

Lead Nurturing, the No-Brainer for Sales Growth

Lead Nurturing

Do you have a lead nurturing plan?  Are you leaving that up to your salespeople to manage? Every sales manager knows that sales people very commonly have a tough time managing to follow up consistently with active customers and leads.  If you’re expecting them to also keep in touch with cold leads, you’re asking them … Continue reading

Why Combine CRM and Marketing Automation

Combining CRM and Marketing Automation

The benefits of combining CRM and marketing automation are tremendous and very profitable.  In fact, one of the primary reasons businesses decide to implement their first CRM solution is to get their customer and prospect list organized to enable email marketing and other outreach. Frank Paterno detailed these benefits here.  A few of the highlights … Continue reading

Email Marketing for Sales Teams – Best Practices

Email Marketing for Sales Teams - Best Practices

All email marketing is not the same.  The most effective emails are those that are created with a very specific purpose and a very targeted audience in mind.  Small and medium sized businesses often miss the mark with email marketing.  Of course, so do the big guys.  The causes are common, easy to identify and … Continue reading

Easy Steps to Start Nurturing Leads

Lead Nurturing

Your spending a lot of time and money generating leads and only a small percentage turn into customers initially. 79% of new leads are not ready to purchase yet.  Can you stay in touch with them for weeks, months or even years as they go through their own buying process? Lead Nurturing consistently yields 15 … Continue reading

Top