Success in email marketing involves taking care of a number of details, some obvious and some essentially hidden from view. Some of the technical aspects of it can get quite confusing and overwhelming if you’re trying it out for the first time. We created this guide to help you understand and address some of these … Continue reading
SalesNexus is integrated with RampedUp to provide SalesNexus users instant access to additional contact information for any contact added to SalesNexus. If all you have is an email, SalesNexus now allows you to instantly add Company, Title, Phone, Address and other details to the contact! How it works First, open up the contacts page. Next, … Continue reading
With the online CRM solutions available today, you can integrate your sales and marketing strategies to nurture your leads. In this podcast, SalesNexus CEO Craig Klein speaks with MarTech Podcast host Benjamin Shapiro about the reasons small-medium businesses could take advantage of an online CRM solution to service their customers and scale their business. Learn how … Continue reading
Most people today have their smartphones with them 24/7. Have you considered using text message marketing to communicate with prospective and current clients?How can you use text message marketing in the right way to nurture your sales leads? Unlike other forms of marketing, text message marketing have a 70% response rate! SalesNexus CEO Craig Klein virtually … Continue reading
Lead Nurturing Investment: $1000 on technology and about 4 to 8 hours to put together emails. This is where you take the leads you already have (you don’t even have to generate new leads), and stay in touch with them. Take note that things can change, and those customers who might have said no to … Continue reading
Lead nurturing is an important part of the sales and marketing process. When done properly with lead management software, it can help your company send the right content. More so, you can send tailored marketing messages to leads at the right time based on their individual preferences and level of engagement. Before the internet and CRM software, … Continue reading
Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, they have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for older … Continue reading
Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new clients. In fact, the newsletter often becomes a vanity … Continue reading
Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy.” Like any tool, half of the job is figuring out how to … Continue reading
According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of the leads they generate never result in sales. The takeaway: marketers tend to pay far more attention to lead generation than to actually moving those leads through the sales funnel … Continue reading