Category: Lead Generation
Lead generation is the lifeblood of growth. From inbound campaigns to outbound prospecting, SalesNexus CRM makes it simple to capture leads, track engagement, and prioritize high-value opportunities. Dive into articles that teach proven strategies for scalable lead flow.
6 Easy Steps to Quality Sales Leads and Sales Growth
I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank. We discussed how any business...
4 Pillars of a Sales Messaging Strategy that Drives Growth
How to communicate what your products and services do for your customers, get their attention and understand their needs, with Michael Halper, author of “The...
How to Quickly Assess and Qualify Sales Leads
If you could qualify sales leads and spend 100% of your time talking to only highly qualified prospects that have a need to purchase your...
Why I Joined SalesNexus CRM and Email Marketing
Clients ask how I came to work for a Houston based company while living in the small Georgia town of Athens. Here’s my story: My...
Does Your Sales Force Have the Marry Me Syndrome?
The reason why so many companies are having great success with CRM solutions is that it creates an atmosphere of courtship that can lead to...
360 degree View of the Customer Relationship for Business Growth
An in-depth look at how strong relationships between customers and companies drive business growth and the risk of mistaking a customer to sales person relationship...
Today’s New Customer Craves the Feminine Touch
One of the often overlooked benefits of CRM is communicating the desire for relationship with our customers. In the past, making a sale has been...
How to Qualify Sales Leads and Focus on Sales Growth that’s Profitable
An in-depth look at how to use simple questioning techniques to determine if a sales lead will purchase and the powerful impact of consistent qualifying....
Manage a Sales Process of Actions that Lead to Sales Growth
An in-depth look at what should be measured in every sales process, how to set goals for and measure it and how to manage sales...