Category: Lead Generation
Lead generation is the lifeblood of growth. From inbound campaigns to outbound prospecting, SalesNexus CRM makes it simple to capture leads, track engagement, and prioritize high-value opportunities. Dive into articles that teach proven strategies for scalable lead flow.
What Is Email Marketing – Email Marketing Explained
Most of us have heard the term “email marketing” and experience it daily in our inboxes. Whether it’s a coupon to your favorite store or...
Grow Sales with Customer Relationship Management
Presented by SalesNexus CEO, Craig Klein, on July 15, 2012, to the The Expedite Association of North America (TEANA) in New Orleans. Grow...
Email Blast via CC in Outlook – Email Marketing No No’s
Today I received two separate emails from businesses where the sender CC’d (carbon copied) a long list of their customers. For those new to email...
From Email Newsletters to Email Marketing that Drives Sales
Email Newsletters are a common first step in email marketing. Creating lead nurturing campaigns that generate sales results can be complex and overwhelming! We developed...
How Can You Prevent Worry from Sabotaging Sales?
When it comes to your website, it’s easy to forget that your online customers have needs that are very similar to in-store shoppers. Not only...
The Truth About Social Media
The explosion of social media as a virtual meeting place has pressured businesses to use it to locate customers. Businesses have begun this quest by...
6 Reasons Why Your Business Needs a Blog
Blogs are great promotional tools for businesses. Businesses that blog understand how important it is to their overall marketing efforts. However, using a blog for...
Six Reasons Content Should Be Part of Your Marketing
Content Marketing – Gone are the days when you could simply break into TV viewers’ shows with your ad, tell them how great your product...
Not All Leads Are Created Equal
Pursuing every lead equally rarely leads to the results that a company wants. The reason is not all leads are equal. Identifying those few leads...