Category: Marketing Automation
Browse all posts in the Marketing Automation category. Found 202 posts in this category.
The Content Newsletter is Not Lead Nurturing
Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or...
A Simple Lead Management Tip that Grows Sales
According to LinkedIn, the perfect sales call is actually multiple encounters: almost 50% of all salespeople never follow up after a call with a prospect! Less...
Email Lead Nurturing by the Numbers: The Secret is In the Math
Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality...
What is the Biggest Lead Management Mistake in Email Marketing
Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make...
Make 2018 the Year Your Lead Management is a Top Priority
A new year is a time to make changes, notice what isn’t working and take the time to begin a great habit for the rest...
The Golden Rules of Lead Response
Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome....
4 Common Lead Nurturing Mistakes That Undermine Your Digital Marketing
According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of...
Why 75% of Your Lead Generation Budget is Wasted Yearly
Marketing and lead generation is one of the most important parts of growing a business. Firms without leads and prospects are destined to stagnate. Continually...
Why Your Marketing Automation and CRM aren’t Working
The CRM and marketing automation slippery slope sneaks up on you quickly. Here’s an example… Alicia’s business is experiencing a period of growth. She feels...