Craig Klein appears on Texas Business Radio

Craig Klein appears on Texas Business Radio

CRM Software, Lead Generation, Marketing Automation

I have the opportunity to appear on Texas Business Radio on July 9th.  Jay Curry interviewed me and we dug into what businesses need CRM solutions, how do they choose the right technology and how to use CRM and Marketing Automation to grow your business. Watch...
Major SalesNexus Upgrade June 2016 Release

Major SalesNexus Upgrade June 2016 Release

CRM Software, Email Marketing, Lead Generation, Marketing Automation, Release Notes

SalesNexus will release a completely new design with enhanced features in June 2016. The user interface has been updated and modernized to be easier for new users to learn and use quickly and to provide more full featured controls on tablets. In addition, the...
Buyer Engagement:  Breakingdown the Buying Cycle

Buyer Engagement: Breakingdown the Buying Cycle

Email Marketing, Lead Generation, Marketing Automation

There’s a lot out there about the Buyer Engagement Cycle or the Buying Cycle.  For B2B sales teams, it’s important to break the process down into finer detail than most marketing folks typically do.   The common Buying Cycle goes like this: Awareness,...
Sales Engagement Optimization

Sales Engagement Optimization

CRM Software, Email Marketing, Lead Generation

Today, September 10th, 2015, SalesNexus will present “Sales Engagement Optimization” to the American Association of Inside Sales Professionals (AA-ISP) at their Boston meeting. Presented by SalesNexus CEO, Craig Klein, the talk covers: – The...

The Definitive Guide to 2015 Top B2B Marketing Statistics

Email Marketing, Lead Generation, Marketing Automation

With the B2B sales cycle longer than ever before, a strategic lead generation and lead nurturing program is critical to cultivating your leads and closing the sale. When it comes to successful B2B marketing campaigns, is your business an industry leader or is lagging...

Longtail keywords, quality score, what else does it take for PPC success?

Lead Generation

Pay per click campaigns can get expensive very fast!  The costs per click seem to keep escalating and actual sales results can be elusive. Did you know that highly successful campaigns often have thousands of keywords in them?  Why you ask? In general its because the...
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