CRM Software, Email Marketing, Lead Generation
The old Golden Rule says, “Do unto others as you would want to have done unto you.” It sounds generous and fair. However, in email marketing, it makes the process much easier. The goal is to see through your customer’s eyes to understand exactly what appeals to...
Email Marketing, Lead Generation
One of the most cost effective lead generation tools available today is email marketing. But when it is done wrong, it can repel rather than attract prospective buyers. It is costly and difficult to connect with prospects whether you are cold calling, knocking on...
CRM Software, Email Marketing, Lead Generation
I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank. We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably. Listen to the audio recording...
Email Marketing, Lead Generation, Marketing Automation
How to communicate what your products and services do for your customers, get their attention and understand their needs, with Michael Halper, author of “The Cold Calling Equation” – You’ll learn… Communicating your Value Proposition Understanding...
CRM Software, Lead Generation
If you could qualify sales leads and spend 100% of your time talking to only highly qualified prospects that have a need to purchase your product and service, would it make your job easier? If you also knew they had the interest, authority, and budget to purchase...
CRM Software, Email Marketing, Lead Generation
Clients ask how I came to work for a Houston based company while living in the small Georgia town of Athens. Here’s my story: My first exposure to the SalesNexus CRM program I was the SalesNexus CRM administrator for the University of Georgia Conference Center and...