CRM Software, Email Marketing, Lead Generation, Marketing Automation, Sales Management
Presented by SalesNexus CEO, Craig Klein, on July 15, 2012, to the The Expedite Association of North America (TEANA) in New Orleans. Grow Sales with Customer Relationship Management slides available here.
Email Marketing, Lead Generation, Marketing Automation
Today I received two separate emails from businesses where the sender CC’d (carbon copied) a long list of their customers. For those new to email marketing, this is a major “No No”! More on why this is something to avoid later. First the funny...
Email Marketing, Lead Generation, Marketing Automation
Email Newsletters are a common first step in email marketing. Creating lead nurturing campaigns that generate sales results can be complex and overwhelming! We developed a systematic approach to segmenting your market, developing emails and content for your target...
Lead Generation, Sales Management
When it comes to your website, it’s easy to forget that your online customers have needs that are very similar to in-store shoppers. Not only do you need to be able to draw customers in, but you need to be able to provide them with a pleasant experience that...
Lead Generation, Sales Management
The explosion of social media as a virtual meeting place has pressured businesses to use it to locate customers. Businesses have begun this quest by increasing their online presence on sites like Facebook, LinkedIn, Google+ and Twitter. They have also expanded their...
Email Marketing, Lead Generation, Sales Management
Blogs are great promotional tools for businesses. Businesses that blog understand how important it is to their overall marketing efforts. However, using a blog for direct advertising isn’t how you get the best results. Instead, here are the top ways a blog can...