Email Marketing, Lead Generation, Marketing Automation
There’s a lot out there about the Buyer Engagement Cycle or the Buying Cycle. For B2B sales teams, it’s important to break the process down into finer detail than most marketing folks typically do. The common Buying Cycle goes like this: Awareness,...
Email Marketing, Marketing Automation
How many emails can you send from popular email marketing solutions? That’s a tough question to answer that the vendors themselves don’t make that clear. Each has their array of packages and options and the devil is definitely in the details. In particular, for B2B...
Email Marketing, Marketing Automation
I bet you didn’t know you’re already in the email marketing business, big time! How many people on your staff are sending emails to clients? How many of those emails are directly impacting the client’s relationship with your company and your revenue? Of course, sales...
Email Marketing, Lead Generation, Marketing Automation
With the B2B sales cycle longer than ever before, a strategic lead generation and lead nurturing program is critical to cultivating your leads and closing the sale. When it comes to successful B2B marketing campaigns, is your business an industry leader or is lagging...
Lead Generation, Marketing Automation
The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself....
Marketing Automation, Sales Management, Sales Training
Email that reaches a variety of mobile devices can boost your ability to reach buyers early in the buying cycle. Marketers have researched industry statistics and learned that 50% of today’s emails are opened on mobile devices. With 294 billion emails sent each day,...