Email Marketing, Lead Generation, Marketing Automation
With the B2B sales cycle longer than ever before, a strategic lead generation and lead nurturing program is critical to cultivating your leads and closing the sale. When it comes to successful B2B marketing campaigns, is your business an industry leader or is lagging...
Lead Generation, Marketing Automation
The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself....
Marketing Automation, Sales Management, Sales Training
Email that reaches a variety of mobile devices can boost your ability to reach buyers early in the buying cycle. Marketers have researched industry statistics and learned that 50% of today’s emails are opened on mobile devices. With 294 billion emails sent each day,...
Email Marketing, Marketing Automation
In the digital world content is king. Today’s customer is like a sponge ready to soak up any information they can find. Companies feel a great deal of pressure to create content that informs, educates and ultimately compels the prospect to purchase. To those who are...
Email Marketing, Marketing Automation
Email Marketing Planning – The great children’s author Dr. Seuss once said “Why fit in when you were born to stand out?” Make this your email marketing philosophy. Just like you, your email readers get tons of emails each day. Most are standard email offers...
Email Marketing, Marketing Automation
Have you ever thought about how email marketing is like therapy in digital marketing? The purpose of both is to discover issues and strive to meet the needs of the customer. Put the Customer First Just like a therapist, good email marketing is built on trust. A sound...