Email Marketing, Marketing Automation
In the digital world content is king. Today’s customer is like a sponge ready to soak up any information they can find. Companies feel a great deal of pressure to create content that informs, educates and ultimately compels the prospect to purchase. To those who are...
Email Marketing, Marketing Automation
Email Marketing Planning – The great children’s author Dr. Seuss once said “Why fit in when you were born to stand out?” Make this your email marketing philosophy. Just like you, your email readers get tons of emails each day. Most are standard email offers...
Email Marketing, Marketing Automation
Have you ever thought about how email marketing is like therapy in digital marketing? The purpose of both is to discover issues and strive to meet the needs of the customer. Put the Customer First Just like a therapist, good email marketing is built on trust. A sound...
Email Marketing, Marketing Automation
According to research by Email Monday, between 15 and 70 percent of emails are opened on smartphones. The article giving this statistic gives lots of reasons to adapt your email marketing to reach these technology enabled users. However, there are some really bad...
Email Marketing, Marketing Automation
Spice Up Your Emails Video content can really add some flavor to your emails. HTML5 allows us to embed videos straight into the email for viewing. The two major email clients that have jumped on the HTML5 bandwagon are iPhone,iPad, and Apple Mail. So if you...
Email Marketing, Marketing Automation
Getting started with any new system for email marketing can be difficult. There are a lot of moving parts. That is why we put together this 3 part video series for you. Workflows In the first video I will walk you through setting up a workflow for your...
