Email Marketing

Email Marketing can be an effective and affordable method to reach new potential customers and increase revenue per customers. Email Marketing can be challenging for sales teams. Find helpful tips to start simply and build to email marketing campaigns that drive significant business value.

Marketing Opportunities are Passing You By

With the release of “ACT and Outlook are Holding You Back“, I’ve had the opportunity to talk with lots of business owners struggling with their contact management system. There’s a common theme among them that has me scratching my head… Just about all of us know that the funnel works like this – •Marketing generates … Continue reading

“Contact Management Ain’t Easy, Its Essential”

Contact Management Essential – This quote from a long time friend and marketing guru, Bobby Michaels. Bobby had just read “ACT and Outlook are Holding You Back” and I guess it got his motor running! He was on fire!   Bobby made some excellent points, harkening back to years ago when we worked together in … Continue reading

ACT! and Outlook are Holding Your Business Back

You’re a small business. You’re lean and mean. You can make your competition look like a bunch of chumps! Except… ACT! and Outlook are holding your business back from being everything that it can. We’ve just posted a new report that includes: 4 Reasons ACT! and Outlook are not working for you 7 Easy to … Continue reading

The one thing you changed in 2007

SalesTeamTools.com has asked its contributors to answer the question, “What’s the one thing you changed in 2007 that had the greatest impact on sales?”. There have been some fascinating responses. Jan Visser, founder of SalesTeamTools.com, asked me to contribute my two cents to the discussion. Click here to read my post to SalesTeamTools.com   The … Continue reading

Making your horses drink the water

Sales wins customers and customer service keeps them. Growing your business depends on both. In recent posts, I’ve addressed how easy and profitable it can be to use an information system to beat the pants of your competitors at customer service and turn your sales reps into top performers by getting them just a little … Continue reading

The end of advertising as we know it

Well there it is! If you have anything to do with marketing or selling, you need to read IBM report, “The End of Advertising as We Know It”, I picked up on TechCrunch!   Its a validation of all the trends we sense in the industry with some fascinating stats and trend data. There’s a … Continue reading