Email Marketing, Marketing Automation
Writing The Email For some writing the email is the hardest part. We go through a simple process to making your email campaigns personal, and informative for the lead. Here’s the entire Starter Kit Video Series: Lead Generation Starter Kit Intro Finding Content...
Email Marketing, Lead Generation, Marketing Automation
We are often asked about our Sales Ready Starter Kit, and how it can help someone’s business. For those that have not started pre-qualifying leads it can really get you on the right track, and help your sales team be more efficient with their time. How does it...
Email Marketing, Lead Generation, Marketing Automation
So much has been said about lead generation: how to do it, what not to do, tricks, and favorite tips. A few months back, The Huffington Post shared a detailed example of a cold call gone wrong. The sale though went wrong long before the conversation even started. The...
Email Marketing, Marketing Automation
Maximize Automation -Email marketing has been around for a very long time. In the early days, marketers used the “batch and blast” method of reaching potential customers. Because the recipients were happy to read their email when it came in small quantities, those...
Email Marketing, Lead Generation, Marketing Automation
Be the Source of Insight Using Marketing Automation Buyers are different than a few short years ago. They are more educated and spend time online to find resources of ever-increasing knowledge. Their insatiable desire to know more about the products and services...
Email Marketing, Lead Generation, Marketing Automation
Triggered Emails Coupled with CRM Integration Offer Value Lead nurturing marketing automation is highly valuable to both your company and your sales leads. Triggered emails are another way to engage your customers and learn more about what makes them happy. Any...