Build a Successful Marketing and Sales Process Through Pain

An in-depth investigation of how to identify the emotional circumstances that cause customers to buy from you, how to question prospects to diagnose their “pains” and build sales process that win!


You learn…


•What makes people buy?

•The difference between technical pain and emotional pain and why it matters.

•How to determine a prospects pain.

•How to use the prospects pain to engage them in meaningful conversation.


Featuring Michael Halper of Launch Pad Solutions and Forest Cassidy of Recorded January 23, 2013



View the Slides here…